Example output
On-Demand Resin and Wood Tables: A Behind-the-Scenes Journey
Content Variety
Video Series: "From Forest to Furnishing" — A three-part video series tracing the journey of wood from a sustainably-managed forest to your home as a resin and wood table.
Instagram Stories: Daily snapshots showcasing the various steps of table creation, from material sourcing to final polishing.
Photo Essay: A curated collection of high-definition images capturing the fine details and craftsmanship involved in each table.
Blog Posts: Articles delving into the sustainable practices involved, the types of wood used, and the unique properties of the resin.
Interviews: Conversations with the artisans and designers about their inspiration, experiences, and challenges.
Production Process
Design Stage
Concept Sketching: The table's design begins as a simple sketch, capturing the essence of what the artisan aims to create.
Material Selection: Wood samples and resin pigments are carefully chosen to ensure durability and aesthetic appeal.
3D Modelling: The design is then rendered in 3D software to visualize the final product.
Crafting Stage
Wood Preparation: The wood is sanded and prepped.
Resin Pouring: Resin is carefully mixed with pigments and poured to achieve the desired look.
Curing: The table is left to cure, allowing the resin to solidify.
Sanding and Polishing: Final touches are made to ensure a smooth, glossy finish.
Inspection
Quality Control: Each table goes through rigorous quality checks before it’s ready for your home.
Artisan or Creator Insights
Artisan Interview:
Inspiration: "I'm inspired by the natural world, by the way water flows in rivers, which is mirrored in my designs using the flow of resin."
Experiences: "Finding the right balance between resin and wood is always a challenge, but it's a fulfilling one."
Crafting Wisdom: "Every table we create is a harmony between rigidity and fluidity, an ode to nature brought into your home."
Visual Appeal
Drone Footage: Capture the sourcing of wood in high-definition drone footage, showcasing the forests.
Macro Photography: Close-up shots of the resin's intricate designs and the wood's grain.
Timelapse Videos: Condense the hours-long crafting process into a mesmerizing few minutes.
Storytelling
Origins: Share the story of how a fallen tree in a sustainably managed forest becomes a central piece in someone's living room.
Unique Features: Highlight any special techniques, like embedding objects or creating swirl patterns in the resin.
Customer Interaction
Customization Chronicles: Showcase testimonials and images from customers who requested special customizations.
Feedback Loop: Display how customer feedback led to new design iterations or features.
Educational
Care Instructions: A handy guide on how to care for your resin and wood table, including cleaning and maintenance tips.
Resin Facts: An informative blog post about the types of resin used and their properties.
Engagement
Polls: Conduct polls asking customers for their favorite designs or what they’d like to see next.
User-Generated Content: Encourage customers to share photos of their tables in their homes using a specific hashtag.
Content Schedule
Mondays: Weekly blog post
Wednesdays: New video or interview
Fridays: Customer testimonial or customization story
Daily: Instagram Stories for real-time updates
This behind-the-scenes content aims to captivate and educate, enriching your connection with your On-Demand Resin and Wood Table from concept to creation and beyond.