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Product: JellyPop Toy Target Audience: Older children and tweens aged 7-11 Slogan: "Pop, Squish, Repeat!" Key messaging: "Experience the squishy sensation of jelly and the satisfying pop of popcorn with JellyPop Toy - the newest and most exciting toy around!" Brand Guidelines: The JellyPop Toy brand should be bright, fun, and playful to appeal to the target audience. The brand colors should be bold and vibrant, such as neon green, pink, and blue. The product packaging should be eye-catching and feature images of the toy in action. Channels for Promotion: Social Media: Social media platforms such as Instagram and TikTok are ideal for promoting JellyPop Toy. We will run sponsored posts featuring user-generated content of children playing with the toy, as well as influencer collaborations with popular child-friendly accounts. YouTube: We will create a series of fun and engaging YouTube videos that showcase the toy's features and benefits. These videos will include unboxing, demos, challenges, and reviews by kid influencers. TV commercials: We will air animated commercials during children's programming on kids' networks such as Cartoon Network, Nickelodeon, and Disney Channel. In-store promotions: We will partner with toy stores to set up in-store demos and promotions to allow children to try the toy before they buy it. We will also offer discounts and giveaways for purchases made in-store. With "Pop, Squish, Repeat!" as our slogan, we will create a campaign that promotes the fun and interactive nature of JellyPop Toy. Our key messaging will highlight the unique sensation of the toy and its ability to provide endless hours of entertainment for kids. By utilizing social media, YouTube, TV commercials, and in-store promotions, we will ensure that every child in our target audience is aware of the exciting new JellyPop Toy.