Sales Booster 3 Months Strategy

Problem: Increasing sales for an online tech gadget store targeting millennials. Product Selection: Trending styles for millennials include minimalist design, eco-friendly materials, and smart integration with other devices. Potential suppliers include TechGadgets Inc. and GreenTech Innovations. For effective product photography, use a neutral background, showcase the gadget's features, and include lifestyle shots with millennials using the product. Promotions: Design a promotional campaign using Instagram Ads, given its popularity among millennials. Suggest incentives like a 10% discount for first-time buyers and a free tech accessory for orders above $100. Website Design & UX: Feedback from UserTesting indicates a need for faster page load times, clearer product descriptions, and a more intuitive checkout process. For clear navigation, categorize products by type (e.g., wearable tech, smart home devices) and include a prominent search bar. Advertising: Propose an advertising campaign on Twitter and Snapchat, platforms frequented by millennials. Keywords include "eco-friendly tech", "smart gadgets", and "tech for millennials". Targeting options focus on users interested in technology, aged 20-35. Evaluation: Using Google Analytics, track metrics like daily website visitors, conversion rate, and average order value to gauge the effectiveness of the implemented strategies. Challenges & Solutions: Potential challenges include price competition from larger retailers and keeping up with rapidly evolving tech trends. Solutions: Offer a price-match guarantee and regularly update the product catalog with the latest tech releases, ensuring the store remains a go-to destination for tech-savvy millennials.