Hr Development Program Generation

Commercial Function Development Program Objective: Equip the commercial team with critical knowledge and techniques to bridge identified skill gaps, optimize customer interactions, and enhance digital sales techniques over a 3-month period. This will lead to improved customer engagement and ultimately a higher return on investment (ROI). Module Structure: Each module will consist of: Microlearning sessions: Short, engaging content segments focused on a specific topic or skill. Practical exercises: Real-world scenarios or simulations to practice the skills taught. Periodic refresher course: Recap and reinforcement lessons introduced at intervals to ensure retention and application. Assessment: To gauge understanding and identify areas that might need more focus. Module 1: Fundamentals of Customer Relationship Management (CRM) Microlearning Sessions: CRM's role in modern businesses. Core components of CRM. Identifying customer needs and preferences. Practical Exercises: CRM system walkthrough. Mock scenarios to practice entering and retrieving customer information. Periodic Refresher Course: Recap of the importance of CRM. Overview of best practices in CRM usage. Module 2: Advanced CRM Techniques Microlearning Sessions: Segmentation and targeting in CRM. Leveraging data analytics in CRM. Enhancing customer loyalty through CRM. Practical Exercises: Segmenting mock customer data. Interpreting data analytics results for strategy formulation. Periodic Refresher Course: Revisiting segmentation and its importance. Quick drills on data interpretation.