- [Core concept]: I want to set up a business around life coaching
- [Target audience]: millennials in big cities
- [Unique value proposition]: personal approach
- [Monetization strategy]: subscription model
- [key activities]: 1-1 coaching sessions, group sessions, ebook
- [market research]: research states that many millennials in large cities are coping with stress and anxiety
Here's a comprehensive Lean Startup Canvas for your life coaching business targeting millennials in big cities:
We are a life coaching business that provides personalized guidance and support to millennials in big cities, helping them overcome stress and anxiety and achieve personal growth.
Millennials (age 18-35) living in big cities who are seeking guidance and support to cope with stress and anxiety and improve their overall well-being.
[Unique value proposition]
Our unique value proposition is a personal approach to life coaching, tailoring our services to the specific needs and goals of each individual. We provide one-on-one coaching sessions, group sessions, and an ebook to support their personal growth journey.
Online platforms and social media: Utilize popular social media platforms such as Instagram and Facebook to reach millennials in big cities and build brand awareness.
Local community partnerships: Collaborate with local wellness centers, yoga studios, and community organizations to expand our reach and offer workshops or presentations.
Personalized coaching sessions: Conduct one-on-one coaching sessions to build strong relationships and provide tailored guidance.
Group sessions: Organize group sessions where millennials can connect, share experiences, and learn from each other.
Online community: Establish an online community platform or forum where clients can interact with each other and receive ongoing support.
Adopt a subscription model where millennials can pay a monthly or quarterly fee to access our services, including one-on-one coaching sessions, group sessions, and the ebook.
Conduct one-on-one coaching sessions: Provide individualized coaching sessions to address specific needs and goals.
Organize group sessions: Plan and host group sessions to foster a supportive community and facilitate learning.
Develop an ebook: Create an informative and practical ebook that covers relevant topics related to stress management, personal growth, and anxiety coping strategies.
Experienced life coaches: Recruit and retain skilled and qualified life coaches who can provide valuable guidance and support to our clients.
Technology infrastructure: Utilize online platforms, video conferencing tools, and customer relationship management (CRM) software to facilitate coaching sessions and manage client interactions.
Marketing and branding materials: Develop engaging content, branding assets, and promotional materials to attract and retain clients.
Coach compensation: Allocate a portion of revenue to compensate life coaches based on their level of experience and expertise.
Marketing and advertising: Allocate a budget for online advertising, social media promotions, and other marketing activities.
Operational expenses: Cover costs related to technology infrastructure, office space (if applicable), and administrative tasks.
Number of active clients: Track the number of clients actively engaged in coaching sessions or utilizing the online community platform.
Client satisfaction: Measure client satisfaction through feedback surveys and testimonials.
Revenue growth: Monitor the growth in monthly or quarterly subscription revenue.
Retention rate: Track the percentage of clients who continue their subscription after the initial sign-up period.
Please note that the Lean Startup Canvas is a flexible tool, and you can modify and iterate on it as you gather feedback and test your business idea in the market.