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**Apple Sales from 1998 to 2000** *Main Heading: Sales Overview* During the period from 1998 to 2000, Apple Inc. experienced noteworthy fluctuations in its sales figures. This three-year span witnessed shifts in product lines, market conditions, and company strategies that had a substantial impact on Apple's sales performance. *Subheading: Total Revenue* - **1998**: Apple's total revenue in 1998 was approximately $5.9 billion[^1^]. - **1999**: The company experienced a slight decline in revenue, reaching around $5.6 billion[^1^]. - **2000**: Apple's total revenue rebounded in 2000, surpassing $7.98 billion[^1^]. *Subheading: Macintosh Computer Sales* - **1998**: Macintosh computer sales accounted for the majority of Apple's revenue, with around 2.84 million units sold[^2^]. - **1999**: Despite a revenue dip, Apple managed to sell approximately 2.74 million Macintosh computers[^2^]. - **2000**: Macintosh computer sales increased to about 3.29 million units[^2^]. *Subheading: iMac Introduction* - In 1998, Apple launched the iMac, a groundbreaking product that played a pivotal role in the company's sales trajectory[^3^]. - The iMac's unique design and user-friendly features contributed to a significant boost in sales and helped position Apple as an innovative brand in the market[^3^]. - The introduction of the iMac likely influenced the sales trends observed during this period. *Subheading: Key Factors Affecting Sales* - **Product Innovation**: The launch of the iMac in 1998 and subsequent product innovations demonstrated Apple's commitment to producing cutting-edge technology[^3^]. - **Market Competition**: Apple faced intense competition from other computer manufacturers during this time, which impacted its market share and sales[^4^]. - **Economic Factors**: Macintosh computer sales were influenced by economic fluctuations, with periods of economic stability contributing to stronger sales[^4^]. - **Consumer Demand**: The reception of new products and the overall demand for computers played a significant role in driving Apple's sales[^4^]. *Subheading: Conclusion* In conclusion, the sales performance of Apple from 1998 to 2000 reflected a dynamic period marked by the introduction of the iMac and shifts in market conditions. Despite facing challenges and economic fluctuations, Apple managed to rebound its revenue and consolidate its reputation as an innovative technology company. [^1^]: Source: Apple Inc. Financial Statements. [^2^]: Source: Statista - Apple's Mac Sales 2019. [^3^]: Source: Apple-History - iMac. [^4^]: Source: Business Insider - Apple's Decade of Booms and Busts.