Targeted Market Research

Based on the input provided, here's a sample market research survey for parents regarding their product preferences. This survey is designed to be conducted online: Survey Title: Parental Product Preferences Survey Introduction: Thank you for participating in this survey. Your feedback is valuable in helping us understand your product preferences as a parent. Please answer the following questions to the best of your knowledge and opinion. All responses will remain anonymous and confidential. Demographics: a) What is your gender? Male Female Prefer not to say b) How old are you? Under 25 years old 25-34 years old 35-44 years old 45-54 years old 55 or older c) How many children do you have? Product Preferences: a) Which of the following product categories are you interested in? (Select all that apply) Baby care products Toys and games Clothing and accessories Food and nutrition Home and nursery Health and safety Education and learning Other (please specify) b) How often do you purchase products for your children? Very frequently (multiple times per month) Frequently (once per month) Occasionally (every few months) Rarely (once or twice a year) Never c) What factors influence your purchasing decisions for children's products? (Select all that apply) Price Quality and durability Brand reputation Safety features Product reviews and recommendations Convenience and ease of use Environmental sustainability Other (please specify) d) When purchasing children's products, do you prefer online or offline shopping? Online Offline (physical stores) Both e) Which online platforms do you usually use for purchasing children's products? (Select all that apply) Amazon eBay Walmart Target Etsy Other (please specify) f) How important are customer reviews in influencing your purchasing decisions for children's products? Very important Somewhat important Neutral Not very important Not important at all Additional Feedback: a) Is there anything specific you would like to see improved or added to children's products in the market? b) Please share any other comments or suggestions you have regarding children's products. Thank you for your participation! Your input is greatly appreciated.