Example input
[Type of Workshop]: "Digital Marketing Basics"
[Specific Preferences/Requirements]: "beginner-friendly, hands-on activities, limited to online tools"
[Desired Workshop Outcome]: "participants can set up a basic digital marketing campaign"
[Workshop Topic]: "Introduction to PPC Advertising"
[Number of Hours/Duration]: "4 hours"
[Target Audience/Group Size]: "small business owners, group size of 15"
[Specific Metrics or Areas of Interest]: "participant engagement, comprehension of key concepts"
[Specific Workshop Challenges or Known Issues]: "varying levels of tech-savviness among participants"
[Available Resources and Tools]: "Zoom platform, shared Google Docs"
[Specific Cultural or Demographic Factors]: "focused on North American market trends"
[Specific User Interests or Needs]: "limited budget for advertising campaigns".
Example output
**Digital Marketing Basics Workshop: Introduction to PPC Advertising**
---
**Objective Setting:
1. Understand the fundamentals of PPC Advertising and its significance in digital marketing.
2. Familiarize with various PPC platforms with a focus on Google Ads.
3. Design and set up a basic PPC campaign targeting the North American market.
4. Analyze and measure the effectiveness of a PPC campaign.
---
**Content Suggestion:
1. **Introduction to Digital Marketing: Overview and its components.
2. **Basics of PPC Advertising: Definitions, key terms, benefits, and how it fits in the marketing funnel.
3. **Platforms Overview: Introduction to Google Ads, Bing Ads, and other relevant platforms.
4. **Hands-on Activity: Setting up a basic Google Ads campaign - from keyword research to ad creation.
5. **Tracking & Analysis: Introduction to metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate.
---
**Duration & Pacing:
1. Introduction: 30 minutes
2. Basics of PPC Advertising: 45 minutes
3. Platforms Overview: 30 minutes
4. Break: 15 minutes
5. Hands-on Activity: 1 hour
6. Tracking & Analysis: 45 minutes
7. Q&A and Feedback: 15 minutes
---
**Audience Engagement:
1. **Interactive Polls: Use Zoom’s polling feature to gauge understanding or collect opinions.
2. **Group Activities: Divide participants into small groups to brainstorm or work on mini-tasks.
3. **Real-life Examples: Share success stories of small businesses benefiting from PPC, especially from North America.
4. **Q&A Sessions: Regular intervals to clear doubts and discuss.
---
**Feedback Mechanism:
1. **Mid-session: Use Zoom polls or a shared Google Doc to gather feedback on content clarity and pace.
2. **Post-session: Send a Google Forms survey assessing engagement, understanding of concepts, and overall workshop experience.
---
**Facilitation Tips:
1. **Tech Introduction: Begin with a brief overview of the tech tools being used to ensure everyone's on board.
2. **Jargon Alert: Avoid excessive technical jargon. If used, ensure to explain.
3. **Regular Check-ins: Periodically ask if everyone's following and adjust pace accordingly.
---
**Logistics & Setup:
1. **Zoom: Ensure all participants have the link in advance. Consider using Zoom's breakout rooms for group activities.
2. **Google Docs: Set up shared documents for hands-on activities, ensuring everyone has edit access.
---
**Follow-up Actions:
1. **Email Recap: Send out a workshop summary, including key takeaways and additional resources.
2. **Check-in: A week later, send an email to check in on their PPC campaigns, offering assistance if needed.
3. **Provide Additional Learning Resources: Share articles, webinars, or courses for further learning.
---
**Customization Tips:
1. **Market Data: Integrate the latest PPC stats and trends from North America.
2. **Localized Examples: Use case studies or examples of businesses operating within North America for better relevance.
---
**Additional Resources:
1. **Google's Keyword Planner: Great for beginners, it helps in keyword research.
2. **MOZ's Beginner's Guide to PPC: Comprehensive and beginner friendly.
3. **Free Webinars: Platforms like SEMrush often host free webinars on PPC basics.
4. **Canva For designing ad creatives on a budget.
---
** Incorporating the above elements, the workshop should be engaging, informative, and catered to the specific needs of small business owners. Best of luck with your workshop! **