Example input
For the sake of this prompt, I'm going to write cold emails for a digital marketing agency that helps restaurants get more business.
FB ads for restaurants is a "saturated" offer, so pitching "X% more sales from ads" isn't gonna cut it...
You need to go a level deeper.
After you have the difficulties make a list of these pain points, and use them to ASK restaurant owners about their experiences dealing with them.
Make your questions open-ended rather than "yes/no" so you get useful feedback from the restaurant owners you speak with.
Example output
Some typical challenges that restaurant proprietors encounter when promoting their restaurants to local customers through social media and digital marketing include:
1. Cutting Through the Noise: Social media platforms are flooded with content from a variety of businesses, so it can be challenging for a restaurant to stand out and capture the attention of potential customers.
2. Limited Budgets: Many restaurant proprietors have limited budgets for marketing, which can make it difficult to compete with larger restaurants or chains that have more resources.
3. Keeping Up with Trends: Social media and digital marketing trends change rapidly, and restaurant proprietors may struggle to keep up with the latest strategies and techniques.
4. Managing Multiple Platforms: There are many different social media platforms that can be used for restaurant marketing, and managing multiple platforms can be time-consuming and overwhelming.
5. Balancing Promotion and Authenticity: Restaurant proprietors must balance their desire to promote their business with the need to maintain authenticity and avoid coming across as too salesy or insincere.
6. Responding to Reviews: Online reviews can be a double-edged sword for restaurants. While positive reviews can help attract new customers, negative reviews can harm a restaurant's reputation. Restaurant proprietors must be prepared to respond to reviews in a professional and constructive manner.
7. Engaging with Customers: Social media and digital marketing require ongoing engagement with customers to build a following and keep customers coming back. Restaurant proprietors may struggle to find the time or resources to engage with customers on a consistent basis.
Overall, effective social media and digital marketing for restaurants requires a strategic approach, a commitment to ongoing engagement, and a willingness to adapt to changing trends and customer preferences.