Content Marketing Plan for "The Book of Mythical Beasts and Magical Creatures"
1. Campaign Overview
"The Book of Mythical Beasts and Magical Creatures" is an enthralling compendium delving into folklore and mythology, featuring a diverse collection of legendary creatures from around the world. The content marketing plan will focus on enchanting potential readers by highlighting the book’s rich content, beautiful illustrations, and educational value for both young readers and adults. The strategy includes a mix of storytelling, interactive content, educational pieces, and user engagement.
2. Objectives
- Stimulate curiosity and engagement with the topic of mythical creatures and folklore prior to the book release.
- Educate readers on the cultural relevance and history behind the various mythical creatures featured in the book.
- Boost pre-orders and sales upon the book's release.
- Position "The Book of Mythical Beasts and Magical Creatures" as a must-have for fans of mythology, history, and art.
3. Target Audience
- Readers interested in mythology, folklore, fantasy, and cultural history.
- Parents and educators seeking educational and engaging reading material for children.
- Artists and creatives who appreciate beautiful illustrations and storytelling.
4. Content Pillars
- Mythical Spotlights: Detailed stories and origin tales of separate beasts and creatures to pique interest and provide educational value.
- Cultural Connections: Explore how different cultures perceive similar creatures and the impact these myths have had on societies.
- Art and Illustrations: Share glimpses of the book’s artwork, process pieces from the illustrators, and the importance of visual storytelling.
- Reader Engagement: Invite the audience to share their own interpretations of mythical creatures or experiences with mythology.
- Expert Insights: Partnerships with mythologists, folklorists, and historians to delve deeper into the book’s content and relevance.
5. Content Types & Distribution Channels
- Blog Posts: Deep dives into individual creature myths, cultural significance articles, interviews with the authors and illustrators.
- Social Media: Teasers, daily creature features, fan art, and interactive polls on platforms like Instagram, Twitter, and Facebook.
- Email Newsletters: Sneak peeks of the book, pre-order announcements, and exclusive lore insights not found elsewhere.
- Video Content: Book trailers, virtual book reads, and mythology explained series on YouTube and Vimeo.
- Webinars and Virtual Events: Interactive sessions with the authors and experts to discuss myths and answer audience questions.
6. Key Performance Indicators
- Website traffic and content engagement.
- Social media reach, engagement, and follower growth.
- Email newsletter sign-ups, open rates, and click-through rates.
- Video views, likes, comments, and channel growth.
- Pre-order numbers and sales figures upon release.
7. Timeline
- T-6 Months: Launch book announcement, start of mythological spotlights and teasers.
- T-4 Months: Increase social media interaction with weekly mythical spotlights and artwork reveals.
- T-2 Months: Roll out video content and schedule webinars/virtual events.
- T-1 Month: Intensify reader engagement, launch pre-order campaign with exclusive content for early buyers.
- Launch Day: Coordinate with live readings, social media takeovers, and release of full illustration previews.
- Post-Launch: Feature fan art, user experiences, reading group discussions, and maintain engagement through regular mythology-focused content.
By implementing this content marketing plan, we will capture the imagination of readers and establish "The Book of Mythical Beasts and Magical Creatures" not just as a book, but as a portal into the vast and varied realms of global folklore and mythology.