EXECUTIVE SUMMARY The coffee shop has strong local market potential but requires a differentiated customer experience and stronger digital presence. KEY OPPORTUNITIES • Specialty coffee positioning • Loyalty membership program • Food delivery partnerships • Seasonal product launches 90-DAY PRIORITIES • Launch targeted social media campaigns • Implement customer loyalty rewards • Optimize menu pricing • Improve Google Business Profile • Introduce AI-powered customer support EXPECTED RESULTS • Revenue Growth • Higher Customer Retention • Increased Daily Foot Traffic • Improved Profit Margins