CONTENT STRATEGY: Brand voice: Warm, local, community focused Content pillars: 1. Behind the scenes cafe life 2. Coffee education and tips 3. Customer spotlights and community 4. Promotions and new offerings Posting frequency: 5 times per week Best times: 7-9am and 12-1pm weekdays Content ratio: 60% value, 30% community, 10% promotional WEEK 1: Day 1 - Monday Type: Reel Topic: Morning coffee preparation process Hook: "Your Monday needs this more than you realize" Hashtags: Local coffee category CTA: Tag someone who needs this today Day 2 - Tuesday Type: Carousel Topic: 5 things our baristas never do Hook: "Our baristas have one rule that changes everything about your cup" Hashtags: Coffee education category CTA: Save this for your next coffee order Day 3 - Wednesday Type: Story Poll Topic: Which new drink should we add Hook: "You decide what we make next" Hashtags: Engagement category CTA: Vote now in the poll Day 4 - Thursday Type: Static Post Topic: Customer of the week feature Hook: "Meet [Name] who has ordered the same thing every Thursday for 2 years" Hashtags: Community category CTA: Comment your regular order below Day 5 - Friday Type: Reel Topic: Behind the scenes Friday setup Hook: "5am looks like this at our cafe" Hashtags: Behind the scenes category CTA: Come see us this weekend Day 6 - Saturday Type: Carousel Topic: Weekend coffee pairings with food Hook: "Stop pairing your coffee wrong" Hashtags: Coffee education category CTA: Which pairing are you trying today Day 7 - Sunday Type: Static Post Topic: Weekly quote for coffee lovers Hook: "Someone said this about coffee and we have not stopped thinking about it" Hashtags: Lifestyle category CTA: Share if this is you WEEK 2: Day 8 - Monday Type: Reel Topic: How we source our coffee beans Hook: "Most people never ask where their coffee actually comes from" Hashtags: Education category CTA: Ask us anything in comments Day 9 - Tuesday Type: Static Post Topic: Limited edition drink announcement Hook: "We made something new and it is only here for 2 weeks" Hashtags: Promotional category CTA: Come try it before it is gone Day 10 - Wednesday Type: Story Quiz Topic: Coffee knowledge quiz Hook: "Do you know your coffee types" Hashtags: Engagement category CTA: Take the quiz in our story Day 11 - Thursday Type: Carousel Topic: 3 ways to make your home coffee better Hook: "You are probably making these 3 home coffee mistakes daily" Hashtags: Education category CTA: Save this and try tip 2 tonight Day 12 - Friday Type: Reel Topic: Staff favourite drink reveal Hook: "We asked our team what they drink when nobody is looking" Hashtags: Behind scenes category CTA: Order what [staff name] orders today Day 13 - Saturday Type: Static Post Topic: Weekend special promotion Hook: "Today only we are doing something we have never done before" Hashtags: Promotional category CTA: Show this post for your surprise Day 14 - Sunday Type: Carousel Topic: Coffee history interesting facts Hook: "Coffee was almost banned 3 times in history and here is why" Hashtags: Education category CTA: Share the fact that surprised you most WEEK 3: Day 15 - Monday Type: Reel Topic: Fastest coffee to order when busy Hook: "Order this when you have 2 minutes and need maximum impact" Hashtags: Tips category CTA: Save for your next rushed morning Day 16 - Tuesday Type: Story Slider Topic: Rate our drinks from best to worst Hook: "Be honest. Rate our drinks" Hashtags: Engagement category CTA: Use the slider to rate each one Day 17 - Wednesday Type: Static Post Topic: Partnership with local bakery Hook: "We found your new favorite breakfast combination in [area]" Hashtags: Local community category CTA: Tag the person you are bringing Day 18 - Thursday Type: Carousel Topic: Coffee and productivity guide Hook: "Drink this at exactly this time for maximum afternoon focus" Hashtags: Education category CTA: Screenshot your daily coffee schedule Day 19 - Friday Type: Reel Topic: Satisfying latte art compilation Hook: "We spent Friday morning making these for no reason except joy" Hashtags: Visual category CTA: Which one should be your next order Day 20 - Saturday Type: Static Post Topic: Customer review spotlight Hook: "Someone left us this review and we read it to the whole team" Hashtags: Social proof category CTA: Leave us your review in bio link Day 21 - Sunday Type: Carousel Topic: Week in review behind the scenes Hook: "This is what happened at the cafe this week that you did not see" Hashtags: Behind scenes category CTA: What would you like to see next week WEEK 4: Day 22 - Monday Type: Reel Topic: Most popular drink of the month Hook: "This drink outsold everything else this month by a huge margin" Hashtags: Promotional category CTA: Have you tried it yet Day 23 - Tuesday Type: Static Post Topic: Staff birthday or milestone Hook: "Today is a special day at the cafe" Hashtags: Community category CTA: Wish [name] a happy birthday below Day 24 - Wednesday Type: Story Question Topic: Ask us anything about coffee Hook: "Ask us your most embarrassing coffee question. No judgment" Hashtags: Engagement category CTA: Submit your question now Day 25 - Thursday Type: Carousel Topic: Our top 5 drinks ranked by staff Hook: "We finally ranked our drinks and the results surprised even us" Hashtags: Education category CTA: Do you agree with number one Day 26 - Friday Type: Reel Topic: Friday closing routine Hook: "This is what happens after we lock the door on a Friday night" Hashtags: Behind scenes category CTA: See you tomorrow morning Day 27 - Saturday Type: Static Post Topic: Monthly loyalty reward announcement Hook: "If you visited us this month you have earned something special" Hashtags: Promotional category CTA: Show this post at the counter today Day 28 - Sunday Type: Carousel Topic: Next month preview teaser Hook: "We are planning something for next month and here is your first hint" Hashtags: Engagement category CTA: Guess what we are planning below Day 29 - Monday Type: Reel Topic: New week new drink special Hook: "New week. New reason to visit us" Hashtags: Promotional category CTA: First 10 people get a free upgrade Day 30 - Tuesday Type: Static Post Topic: Thank you to community post Hook: "30 days of showing up for you. Here is what that meant to us" Hashtags: Community category CTA: Tell us your favorite moment this month HASHTAG STRATEGY: Broad (use on every post): #coffee #cafe #coffeetime #coffeelovers #morningcoffee Niche (rotate these): #[yourcity]cafe #localcoffee #specialtycoffee #coffeeshop #[yourcity]coffee Engagement (use on interactive posts): #coffeecommunity #coffeegram #coffeenerd #dailycoffee #coffeeholic Avoid: #follow #like #spam #f4f Optimal number: 8-12 per post on Instagram CONTENT SHORTCUTS: Batch tip 1: Film 4 reels in one session changing outfits between each one Batch tip 2: Take 20 photos on one day covering multiple weeks of static posts Batch tip 3: Write all captions on Sunday for the entire week ahead Free tools: Reels: just your phone camera Static posts: Canva free plan Stories: Instagram native tools Carousels: Canva free templates Repurpose one idea 5 ways: Blog post to carousel to reel to story poll to caption to email newsletter Time needed: 3 hours per week total PERFORMANCE TRACKING: Track weekly: 1. Reach per post (how many people saw it) 2. Profile visits after each post 3. Website clicks from bio link Good engagement rate: Above 3% for Instagram Boost a post when: Organic reach above average Repeat content when: Saves and shares are high