## 1) Strategic orientation DeskNest offers US freelance graphic designers handling three to six client projects a reusable checklist structure: six editable project checklists plus a setup guide, downloadable for USD 24 one-time. Content should help readers understand what is included and assess suitability before visiting the offer details. **Primary objective:** qualified clicks to offer details. Completed inquiry forms are the downstream conversion; reach is a supporting learning measure. Core messages: - Reuse a clear checklist structure instead of starting from scratch. - Understand the contents: six editable documents plus a setup guide. - Inspect the public sample checklist before deciding. - Assess suitability for your own project workflow. - Know the price upfront: USD 24 one-time. **Scheduling interpretation:** two LinkedIn posts in each of four complete seven-day weeks, giving eight posts. Days 29–30 are reserved for evaluation. The seven-post experiment occupies the first seven publishing slots; the eighth post is a follow-up. Seven total posts would conflict with two posts in every complete week. ## 2) Content pillars | Pillar | Purpose | Audience connection | Suitable format | |---|---|---|---| | Starting from scratch | Explain the problem DeskNest addresses | Designers repeatedly creating project checklists | Short text scenario | | What is included | Reduce uncertainty about the offer | Readers who want to understand the pack before clicking | Factual text breakdown | | Sample in practice | Show what a reusable structure means | Designers assessing relevance to their own projects | Text walkthrough grounded in the public sample | | Fit and purchase clarity | Support an informed next step | Readers asking whether the pack suits their situation | Text FAQ or self-assessment | ## 3) Platform-appropriate format mix Use **LinkedIn text posts only**, matching the specified native format. Vary the editorial structure across scenarios, factual breakdowns, sample walkthroughs, and FAQs. These complement each other by explaining the problem, showing the offer, and addressing suitability. The two product photos and sample demonstration support accurate drafting and owner review. Photo and video posts are outside this experiment. Every draft must: - Stay within 900 characters, including spaces. - Use no hashtags. - Include the CTA **“View the six checklists.”** - Direct readers to the profile offer link without inventing a URL. - Receive owner review before publication. ## 4) 30-day editorial plan Hooks below are draft openings, not complete post copy. All publishing rows are LinkedIn text posts. | Day | Status / pillar | Concrete idea and hook | Goal / CTA or activity | |---:|---|---|---| | 1 | No post | Prepare a fact sheet, inspect the public sample, and draft posts 1–2. | Owner checks claims and profile offer link. | | 2 | Post 1: Starting from scratch | Describe a designer opening a blank checklist for another client project. **Hook:** “Starting another client project with a blank checklist?” | Qualified clicks. **CTA:** View the six checklists. | | 3 | No post | Respond to substantive comments and record suitability questions. | Interaction: 15 minutes. | | 4 | No post | Review post 2 against the product photos and supplied facts. | Check length, clarity, and owner approval. | | 5 | Post 2: What is included | Explain the pack’s contents and price plainly. **Hook:** “What does DeskNest’s USD 24 download include?” | Qualified clicks through purchase clarity. **CTA:** View the six checklists. | | 6 | No post | Record available post results and inquiry activity. | Note early observations without declaring a winner. | | 7 | No post | Break. | No production or publishing. | | 8 | No post | Batch drafts for posts 3–4 using the public sample. | Owner verifies the concrete example. | | 9 | Post 3: Sample in practice | Demonstrate adapting one actual sample item to a fictional graphic-design project; label the scenario illustrative. **Hook:** “What does reusing a checklist structure look like?” | Qualified clicks through a concrete example. **CTA:** View the six checklists. | | 10 | No post | Answer questions about the example using verified facts. | Interaction: 15 minutes. | | 11 | No post | Review post 4 and record unanswered product questions. | Remove any unsupported compatibility claims. | | 12 | Post 4: Fit and purchase clarity | Explain how to inspect the sample against your own workflow. **Hook:** “Will this fit your situation? Start with the public sample.” | Qualified clicks from readers assessing fit. **CTA:** View the six checklists. | | 13 | No post | Compare the first four posts’ available results. | Record clicks, relevant questions, and data gaps. | | 14 | No post | Break. | No production or publishing. | | 15 | No post | Batch drafts for posts 5–6. | Reuse verified facts with distinct angles. | | 16 | Post 5: Starting from scratch | Address managing three to six projects without claiming measured savings. **Hook:** “Three to six client projects—and another checklist to start from scratch?” | Qualified clicks through audience relevance. **CTA:** View the six checklists. | | 17 | No post | Respond to practical workflow questions. | Interaction: 15 minutes. | | 18 | No post | Review post 6 for scope and promise accuracy. | Owner approves factual wording. | | 19 | Post 6: What is included | Distinguish the editable documents, setup guide, and public sample. **Hook:** “Six editable documents, a setup guide, and a sample you can inspect.” | Qualified clicks through offer transparency. **CTA:** View the six checklists. | | 20 | No post | Log available results and recurring objections. | Keep observations separate from conclusions. | | 21 | No post | Break. | No production or publishing. | | 22 | No post | Draft posts 7–8. | Prepare a factual FAQ and a purchase-decision summary. | | 23 | Post 7: Fit and purchase clarity | Answer “What is included?” and explain how readers can assess fit. **Hook:** “Before you click: what’s included, and how can you assess fit?” | Qualified clicks; final experiment post. **CTA:** View the six checklists. | | 24 | No post | Respond to comments and document experiment results so far. | Do not rank posts using unequal observation periods. | | 25 | No post | Review post 8. | Use actual questions if available; otherwise use the supplied objections. | | 26 | Post 8: Fit and purchase clarity | Provide a concise decision summary: audience, contents, price, and sample. **Hook:** “Considering DeskNest? Here are the facts to review.” | Qualified clicks; follow-up outside the seven-post experiment. **CTA:** View the six checklists. | | 27 | No post | Respond to remaining substantive questions. | Interaction: 15 minutes. | | 28 | No post | Break. | No production or publishing. | | 29 | No post | Compare posts 1–7 over equal five-day windows. | Assess available reach data, clicks, and inquiries; note attribution limits. | | 30 | No post | Write a short learning summary and choose the next angle. | Mark post 8’s five-day results as pending until day 31. | ## 5) Engagement elements Use relevant conversation starters selectively within the character limit: - “What do you check before deciding a template fits your workflow?” - “Which part of starting a project checklist do you find yourself recreating?” - “What would you need to see in a sample before considering the full pack?” Answer suitability questions with supplied facts or acknowledge missing information. Do not require comments, reactions, or shares to access the offer. ## 6) Production plan One person has **three hours per week**. A workable allocation is: | Weekly activity | Minutes | |---|---:| | Draft two posts together | 60 | | Verify facts, inspect sample, and owner review | 35 | | Publish two approved posts | 15 | | Respond to comments | 30 | | Record and assess results | 20 | | Buffer | 20 | | **Total** | **180** | Reuse the sample and verified offer facts across posts, changing the question and explanation each time. No cross-platform reuse is planned because LinkedIn is the only specified platform. **Evidence dependency:** the sample’s actual contents were not supplied. Post 3 requires owner inspection and verification of the example before publication; no checklist items should be invented. **Measurement limitation:** “qualified non-follower views” cannot be assumed to be directly measurable. Record non-follower view information only if available, and report relevance signals—such as substantive questions or inquiries—separately. Without supported attribution, do not claim a particular post generated an inquiry. ## 7) Final check - **30 distinct calendar-day rows:** days 1–30, each exactly once. - **LinkedIn posts:** eight, on days 2, 5, 9, 12, 16, 19, 23, and 26. - **Frequency:** two posts in each complete week: days 1–7, 8–14, 15–21, and 22–28. - **Non-publishing days:** 22, all explicitly marked. - **Seven-post experiment:** posts 1–7; post 8 is a follow-up. - **Overall frequency:** none applied. - **Formats:** LinkedIn text only; no invented platform features. - **Feasibility:** two drafts weekly within the three-hour budget. - **Approval:** all posts require owner review; full drafts still need character counts before publication. - **Claims:** no invented reviews, outcomes, scarcity, discounts, or guarantees.