1. CONTENT PILLARS: Studio Craft (behind-the-scenes of making pieces), Care & Use (how to care for handmade ceramics), Customer Spotlights (real customers using pieces), Shop Updates (new drops and restocks). 2. WEEK-BY-WEEK BREAKDOWN: WEEK 1: Day 1 (Studio Craft) "Wedging clay: the 5-minute step most beginners skip" - short video - Instagram Reels/TikTok. Day 3 (Care & Use) "Why your handmade mug crazes over time (and why that's not a flaw)" - carousel - Instagram. Day 5 (Customer Spotlight) repost a customer's kitchen shelfie with their mug set - single image + story - Instagram. Day 7 (Shop Update) "3 mugs left from the autumn glaze batch" - single image - Instagram/Facebook. WEEK 2: Day 8 (Studio Craft) "What happens in the kiln at 2,200°F" - short video - TikTok/Instagram. Day 10 (Care & Use) "Dishwasher safe? Here's the honest answer for handmade glaze" - text post - Facebook. Day 12 (Customer Spotlight) DM screenshot of a customer's reorder story (with permission) - single image - Instagram. Day 14 (Shop Update) behind-the-scenes of packaging an order - short video - Instagram Reels. WEEK 3: Day 15 (Studio Craft) "The glaze test tile wall in my studio" - carousel - Instagram. Day 17 (Care & Use) "How to fix a wobbly-bottom mug (it's not broken)" - short video - TikTok. Day 19 (Customer Spotlight) feature a repeat customer's full collection - carousel - Instagram. Day 21 (Shop Update) "New winter glaze preview - dropping next week" - single image - Instagram/Facebook. WEEK 4: Day 22 (Studio Craft) "A day in the studio, start to finish" - short video - TikTok/Instagram. Day 24 (Care & Use) seasonal care tip for gift-giving handmade pieces - text post - Facebook. Day 26 (Customer Spotlight) UGC roundup of customer photos from the month - carousel - Instagram. Day 28 (Shop Update) "Winter glaze drop is live" - single image + story countdown - Instagram/Facebook. Day 30 (Studio Craft) "What I'm working on for next month" - short video - Instagram Reels. 3. FORMAT MIX SUMMARY: 15 posts total across the month (roughly 3-4/week). Educational (Care & Use + Studio Craft process): 8 posts. Behind-the-scenes (Studio Craft): included above, 6 posts. Customer/engagement (Spotlights): 4 posts. Promotional (Shop Update): 3 posts (20% of total). 4. EVERGREEN POST IDEAS: "The difference between stoneware and porcelain, explained simply" (educational, any time). "Ask me anything about handmade ceramics" (engagement, use when calendar needs a filler day). "Before and after: raw clay to finished piece" (studio craft, always performs well as a visual).