1. THE CALENDAR Day | Post Type | Hook | Content Angle | CTA 1 | Market Education | "Your rent just went up again. Let's do the math." | Rent vs buy comparison using current Austin averages | "DM me RENT and I'll run your numbers" 2 | Neighborhood | "The Austin neighborhood nobody talks about (yet)" | Spotlight on an emerging area with price range | "Save this for your search list" 3 | Personal Brand | "I failed my first real estate exam." | Origin story, why you serve first-time buyers | "What made you choose your career?" 4 | Listing | "3 bed under $400K in Austin. Yes, really." | New listing walkthrough highlights | "Link in bio to tour" 5 | Market Education | "Pre-qualified vs pre-approved isn't the same thing" | Plain-English explainer | "Comment QUESTIONS and I'll answer" 6 | Behind the Scenes | "What I actually do on a Saturday" | Day in the life, showings and paperwork | "Tag an agent who gets it" 7 | Client Story | "They beat four other offers without overpaying." | Anonymous win story with strategy takeaway | "DM me STRATEGY" 8 | Neighborhood | "Best breakfast tacos within 5 minutes of your future house" | Local favorites series | "Where's your go-to?" 9 | Market Education | "The 3 costs first-time buyers forget" | Closing costs, inspection, moving | "Save this before you shop" 10 | Listing | "Under contract in 6 days. Here's why." | Recently pending, pricing lesson | "Thinking of selling? DM me" 11 | Personal Brand | "Things nobody tells you about buying at 25" | Honest take on youth and homeownership | "Was this you too?" 12 | Market Education | "Austin inventory is up. What that means for you." | Monthly stat breakdown | "DM me MARKET for the full report" 13 | Behind the Scenes | "Inside my showing bag" | Practical, humanizing | "What am I missing?" 14 | Client Story | "First-time buyers, zero down. It's possible." | Down payment assistance programs | "Comment PROGRAMS" 15 | Neighborhood | "Where teachers and nurses are actually buying in Austin" | Affordability by profession | "Save for later" 16 | Listing | "This kitchen changed their whole search." | New listing feature focus | "Tour link in bio" 17 | Market Education | "Should you wait for rates to drop?" | Balanced answer, reframe to readiness | "DM me READY" 18 | Personal Brand | "The hardest part of my job isn't what you think" | Emotional labor of guiding buyers | "Ask me anything" 19 | Behind the Scenes | "What a home inspection actually looks like" | Video walkthrough of process | "Save this" 20 | Client Story | "They almost walked away. Here's what changed." | Cold feet story with lesson | "DM me if you're on the fence" 21 | Neighborhood | "5 Austin parks worth living near" | Lifestyle mapping | "Which is your favorite?" 22 | Market Education | "How much house can you actually afford?" | The 28/36 rule explained simply | "Comment MATH" 23 | Listing | "Just listed: the starter home that isn't tiny" | Space-focused listing | "Tour link in bio" 24 | Personal Brand | "Why I only work with first-time buyers" | Positioning and specialty | "Know someone starting out?" 25 | Behind the Scenes | "Closing day from my side of the table" | Emotional moment, celebration | "Tag your closing buddy" 26 | Market Education | "The offer terms that beat a higher price" | Contingencies and flexibility | "Save this before you offer" 27 | Neighborhood | "Commute times from 6 Austin suburbs" | Practical data post | "Which one surprised you?" 28 | Client Story | "From renting to owning in 47 days" | Timeline breakdown | "DM me TIMELINE" 29 | Listing | "Price improvement on a fan favorite" | Price update framed as opportunity | "Tour before the weekend" 30 | Personal Brand | "My promise to every first-time buyer" | Values post, closing the month strong | "Ready when you are" 2. FIVE PILLAR POSTS EXPANDED Day 1 - "Your rent just went up again. Let's do the math." Average Austin rent for a two-bedroom is climbing every renewal cycle. Meanwhile a $380K home with a modest down payment lands close to what you're already paying - except a chunk of it comes back to you as equity instead of leaving forever. I'm not saying buying is right for everyone this year. I'm saying most people have never run their own numbers, and the gap is usually smaller than they assume. DM me RENT and I'll build the comparison for your actual situation - no pitch, just math. Day 3 - "I failed my first real estate exam." Not by a little, either. I remember sitting in my car afterward genuinely wondering if I'd picked the wrong path. What got me through the retake was the reason I started: I bought my first place at 24, terrified, with an agent who explained nothing and rushed everything. I promised myself that if I ever did this job, first-time buyers would get the opposite experience. Nine years later that's still the whole business. What made you choose your career? Day 9 - "The 3 costs first-time buyers forget" One: closing costs. Budget roughly 2-5% of the purchase price on top of your down payment. Two: the inspection - a few hundred dollars that routinely saves thousands. Three: the first 30 days after move-in, when you discover you own zero lawn equipment and the curtains don't fit. None of these are dealbreakers. They're just the difference between feeling prepared and feeling blindsided. Save this before you start shopping. Day 17 - "Should you wait for rates to drop?" Honest answer: nobody knows where rates go, including the people paid to predict them. Here's the more useful question - is your income stable, do you have reserves after closing, and do you plan to stay put for at least a few years? If yes to all three, waiting mostly means paying someone else's mortgage in the meantime. If no to any, waiting is genuinely the right call. It's a readiness question far more than a timing question. DM me READY and we'll work through it honestly. Day 30 - "My promise to every first-time buyer" I will explain every document before you sign it. I will tell you when a house has problems, even if it costs me the sale. I will answer your "dumb" question at 9pm, because it isn't dumb - it's just new. And I will never pressure you into a decision this size. That's it. That's the whole promise. Ready when you are. 3. HASHTAG BANK Set A: #AustinRealEstate #AustinHomes #FirstTimeHomeBuyer #ATXLiving #AustinRealtor #HomeBuyingTips #StarterHome #TexasRealEstate #MovingToAustin #AustinTexas #HouseHunting #RealEstateTips Set B: #AustinTX #FirstHome #HomeOwnership #AustinLife #RealtorLife #BuyingAHome #ATXRealEstate #MortgageTips #NewHomeowner #AustinNeighborhoods #HomeBuyer #RealEstateAdvice Set C: #ATX #AustinAgent #FirstTimeBuyer #DreamOfOwning #AustinMarket #HomeSearch #RealEstate2026 #TexasHomes #RentVsBuy #AustinCommunity #KeysToYourHome #AgentLife 4. BATCHING NOTE Film all video content in two sessions: one outdoor session covering neighborhood spotlights and listing walkthroughs (days 2, 8, 15, 21, 27), and one indoor talking-head session for education and personal brand posts. Write the captions in a single sitting using this calendar, schedule everything in your planner tool, and your only daily job becomes replying to comments - which is the part that actually grows the account.