CONTENT STRATEGY OVERVIEW This 30-day calendar builds authority and drives enquiries for a personal finance coaching business by leading with value before asking for anything. Week 1 establishes credibility through relatable money mistakes content. Week 2 deepens trust with specific tactical advice that works immediately. Week 3 drives engagement through community questions and social proof. Week 4 converts warm followers into discovery call bookings. The 40-25-15-20 content ratio ensures the audience receives genuine value before every promotional touch. CONTENT PILLAR BREAKDOWN Pillar 1 — Money Mistakes and Fixes Core message: You are not bad with money — you were never taught the right system. Best formats: Carousel for Instagram and LinkedIn, talking-head video for TikTok Audience need: Relief from shame around financial struggles Pillar 2 — Practical Money Habits Core message: Small daily habits create dramatic long-term financial change. Best formats: Single tip posts, short-form video demonstrations Audience need: Actionable steps they can start today Pillar 3 — Mindset and Money Psychology Core message: Your relationship with money starts in your head, not your bank account. Best formats: Quote graphics, personal story posts, LinkedIn long-form Audience need: Permission to think differently about wealth Pillar 4 — Client Results and Transformation Core message: Real people with real lives achieve real financial results. Best formats: Before and after story posts, testimonial graphics Audience need: Proof that change is possible for someone like them 30-DAY CONTENT CALENDAR DAY 1 — Instagram — Educational Carousel Hook: The 5 money mistakes keeping you broke (and none of them are your fault) Caption: Most people think they are bad with money. They are not. They were just never taught the right system. Here are the 5 most common money mistakes I see — and the exact fix for each one. Save this post. You will want to come back to it. [Swipe to see all 5] CTA: Save this post and share it with one person who needs it today Hashtags: #personalfinance #moneytips #financialfreedom #moneymindset #savemoney Content Note: 6-slide carousel with clean minimal design, one mistake per slide with a bold headline and 2-line fix DAY 2 — LinkedIn — Engagement Post Hook: I asked 200 people what their biggest money regret was. The answer shocked me. Caption: I surveyed 200 people last month and asked one question: what is your biggest money regret? I expected answers about investments or debt. Instead, 67% said the same thing: I wish I had started earlier. Not invested smarter. Not earned more. Just started. Whatever you have been waiting to begin — today is earlier than tomorrow. What would you start if you knew it would work? CTA: Drop your answer in the comments — I read every single one Hashtags: #personalfinance #moneymindset #financialplanning Content Note: Text-only post with a strong opening line, no image needed for LinkedIn algorithm reach DAY 3 — TikTok — Educational Video Hook: Nobody teaches you this about your salary (spoken in first 2 seconds) Caption: The thing your employer never explains about your take-home pay #personalfinance #moneytips #salarytips CTA: Follow for one money tip every day this week Hashtags: #personalfinance #moneytips #salarytips #financetok #moneyhacks Content Note: Talking head, casual setting, text overlay with key points, trending sound underneath speech — check TikTok creative centre for current trending sound in finance category DAY 4 — Instagram — Social Proof Hook: She paid off £14,000 in 11 months on a £28,000 salary. Here is exactly how. Caption: Meet Sarah. Single mum. £28,000 salary. £14,000 in credit card debt. Eleven months later — debt free. Not because she got a pay rise. Not because she won anything. Because she followed a system that worked around her actual life, not an ideal version of it. This is possible for you too. Link in bio to book a free 20-minute call. CTA: Book your free 20-minute strategy call — link in bio Hashtags: #debtfree #personalfinance #financialfreedom #moneymindset #debtpayoff Content Note: Simple graphic with before and after numbers, warm colour palette, client photo optional with permission DAY 5 — Facebook — Promotional Hook: Free 20-minute money audit — 3 spots left this week Caption: I am opening up 3 free 20-minute money audit calls this week. We will look at your current situation, identify the one biggest leak in your finances, and I will tell you exactly what I would do first if I were in your position. No pitch. No pressure. Just clarity. Comment AUDIT below and I will send you the booking link. CTA: Comment AUDIT below to grab one of the 3 spots Hashtags: #personalfinance #freeconsultation Content Note: Simple text post with a bright background, highly conversational tone WEEKLY THEMES Week 1: The Money Mistakes Nobody Talks About Week 2: The Habits That Change Everything Week 3: Real People, Real Results Week 4: Your Next Money Move Starts Here ENGAGEMENT STRATEGY 1. Respond to every comment within 2 hours of posting — algorithm rewards fast engagement loops 2. Comment on 5 posts daily from accounts in the personal finance and self-improvement space — not generic comments, genuine value-add responses 3. DM every new follower with a one-sentence welcome and one useful tip relevant to their bio 4. Reshare customer story posts to Stories immediately after posting to extend reach window 5. Join 2 LinkedIn finance-related conversations per day by adding a specific insight to a post with over 20 comments CONTENT REPURPOSING MAP Day 1 Instagram Carousel → LinkedIn document post (same 5 points reformatted as a PDF carousel) → Blog post introduction → Email newsletter section → TikTok 5-part series (one mistake per video) Day 4 Client Story Instagram → Facebook post (same caption, different image format) → LinkedIn case study post → Testimonial highlight in Stories → Quote graphic for Pinterest Day 2 LinkedIn Engagement Post → Instagram caption with survey results graphic → Facebook question post → TikTok "I asked 200 people" talking head video Day 7 Educational Post → Email newsletter tip of the week → Blog supporting paragraph → Pinterest infographic Day 14 Mindset Post → Podcast episode talking point → Instagram Reel script → LinkedIn long-form article opening