EXAMPLE 1 — Inputs: NICHE=home bakery, PLATFORM=Instagram, CURRENT FOLLOWERS=200, POSTING CAPACITY=4 posts per week, GOAL=sales. Output (excerpt): POSITIONING: "The neighborhood bakery that shows you exactly how each order is made — so you trust what's in your box before you ever taste it." PILLAR 1 — Behind the counter (40%): "6 AM: today's sourdough going into the oven" / "What 20 failed croissants taught me" / "Packing a wedding order in 60 seconds". HOOK: "POV: you ordered a birthday cake and this is what arrived at your door…" SUNDAY CHECK: Reach under 500 per post → double down on hook-first Reels.