STEP 1 — Customer & Market Insight for the Pink Knitted Hat with Yellow Daisy for babies: Customer & Market Insight The typical buyer is a parent, grandparent, or thoughtful gift-giver looking for a charming, cozy hat for a baby aged 0–12 months. These customers value quality, softness, and cute, timeless designs that make their little ones stand out in a warm, comfortable way. They tend to fall within the middle-income bracket, often with an eye for handmade or artisan-crafted baby items that add a personal touch beyond mass-produced goods. Emotionally, this hat appeals by evoking nostalgia and warmth — it’s a sweet, comforting accessory that symbolizes care and affection. Practical appeal lies in its knitted softness, gentle fit, and eye-catching yellow daisy detail that adds a splash of joyful color. Purchase occasions include seasonal needs (cooler months), baby showers, first birthdays, holidays, and thoughtful “just because” gifts for new parents wanting a stylish but practical baby wardrobe staple.