FLOW SETTINGS Trigger: joins the newsletter list. Exit: placed an order. Send window 8 am to 8 pm local time. EMAIL 1 TIMING: Immediately SUBJECT A: Your 10% off is here SUBJECT B: Welcome to Saltwick PREVIEW: WELCOME10 works for the next 7 days. BODY: Hi there, Thanks for joining Saltwick. We roast small batches in Yorkshire every week, so whatever you order was roasted days ago, not months. Here is your welcome code: WELCOME10 for 10% off your first order. It is good for the next 7 days. Not sure where to start? Most people begin with the House Blend: chocolatey, smooth and easy in any brewer. BUTTON: Use my 10% off EMAIL 2 TIMING: Day 2 SUBJECT A: Why we started roasting SUBJECT B: A garage, a popcorn machine PREVIEW: How Saltwick began, in 90 seconds. BODY: We started Saltwick because supermarket coffee tasted the same every week, and not in a good way. The first batches were roasted in a garage. They were not great. The next hundred got better. Today we still roast small, taste every batch, and only sell coffee we would happily drink ourselves. No jargon needed to enjoy it. BUTTON: Read our story EMAIL 3 TIMING: Day 4 SUBJECT A: Which coffee is right for you? SUBJECT B: Three questions, one bag PREVIEW: A quick way to pick your first bag. BODY: Do you take milk? Pick the House Blend. Do you like it bright and fruity? Try our single origin of the month. Do you brew with a cafetière? Choose a coarse grind at checkout. Every bag is 250 g and makes around 15 to 18 cups. Your WELCOME10 code still works. BUTTON: Find my coffee EMAIL 4 TIMING: Day 6 SUBJECT A: What customers say SUBJECT B: Real words from real kitchens PREVIEW: A few notes from people who drink our coffee. BODY: NEEDED: two or three real customer reviews with first names, pasted from your review app. We would rather show you real words than write our own. Once you have tried a bag, we would love to hear what you think too. BUTTON: See the reviews EMAIL 5 TIMING: Day 8 SUBJECT A: Last day for your 10% off SUBJECT B: Your code ends tonight PREVIEW: WELCOME10 expires at midnight. BODY: Quick reminder: your WELCOME10 code ends tonight at midnight. If you have been meaning to try the House Blend, now is a good time. If not, no worries. You will still get our weekly notes on new roasts and brewing tips. BUTTON: Order with 10% off