# 7-day Instagram content calendar for a Leeds home bakery 🎂 The aim this week is to help local parents picture the perfect birthday cake for their child, build trust in your baking, and make sending a DM feel easy and natural. The calendar balances helpful advice, a peek into your kitchen, genuine trust-building, and gentle invitations to enquire — all with a cosy, friendly voice. ## Your weekly content plan | Day | Theme | Hook | Caption | Visual idea | Call to action | Hashtags | | --------- | ------------------------------------------- | -------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- | ---------------------------------------------------------------------------- | | Monday | Educational 1: Choosing the right cake size | Not sure what size birthday cake you need? | Planning a birthday party in Leeds? 🎂 One of the trickiest bits is choosing a cake size that suits your celebration. The right choice depends on your guest list, portion sizes and the style of cake you have in mind. A tall, decorated cake can look very different from a simple buttercream design, even if they serve a similar number of people. 💛 Send me your guest count and cake ideas, and I’ll help you work out what might suit. | A carousel showing small, medium and larger cakes, with simple serving guidance on each slide. | DM me “CAKE SIZE” and your guest count. | #LeedsCakes #LeedsBirthdayCake #CustomCakesLeeds #LeedsMums | | Tuesday | Behind the scenes | A little peek at how your birthday cake comes together. | There’s lots of love in the little details. 🤍 From mixing the buttercream to smoothing the sides and adding those final decorations, every cake gets time and care in my home kitchen. No two birthday cakes need to look the same — that’s part of the fun of making them just for you. Here’s a little look at the process behind the finished cake! 🎂 | A Reel showing mixing, piping, decorating and the final reveal, with cosy kitchen sounds. | Got a birthday coming up? DM me your theme or colour ideas. | #LeedsHomeBaker #LeedsCakeMaker #CustomBirthdayCakes #LeedsCakes | | Wednesday | Educational 2: Planning ahead | A little cake planning makes birthday week easier. | Between party invitations, presents and party bags, birthday planning can get busy! 🎈 It helps to think about your cake early, especially if you have a particular theme or design in mind. Before enquiring, it’s useful to have your date, approximate number of guests and any colours or inspiration pictures ready. Don’t worry if you haven’t decided on every detail — we can chat through the options together. 💛 | A simple carousel checklist: date, servings, theme, colours and inspiration. | DM me your birthday date to ask about availability. | #LeedsBirthdayCake #LeedsCakeMaker #CustomCakesLeeds #LeedsParents | | Thursday | Engagement | Pick your little one's birthday cake style! | Let's have a little cake daydream. 🥰 Which style would you choose for your child’s birthday? 🎂 A: Soft pastel buttercream with delicate details. 🌈 B: Bright colours, fun decorations and a big birthday feel. Both can be made personal to your little one, from their favourite colours to a theme they adore. Tell me your pick in the comments — and feel free to share your own ideas, too! | A side-by-side image of two different cake styles, labelled A and B. | Comment A or B — I’d love to know your style! | #LeedsCakes #KidsBirthdayCake #CustomCakesLeeds #LeedsMums | | Friday | Social proof / story | Every birthday cake starts with someone's special idea. | One of my favourite parts of making custom cakes is turning a little idea into something made especially for a birthday. 💕 It might start with a favourite colour, a much-loved character theme or a handful of inspiration pictures. Those small details help make each design feel personal to the celebration. If you’re planning a birthday, I’d love to hear what you have in mind. 🎂 | Share a real finished cake alongside the original design inspiration, if available. Alternatively, tell the story of how a real cake design came together. | DM me your child's favourite theme and let's chat ideas. | #LeedsCakeMaker #PersonalisedBirthdayCake #LeedsBirthdayCake #LeedsHomeBaker | | Saturday | Educational 3: Custom cake design tips | Your child's favourite things can inspire a lovely cake. | You don't need a fully formed design idea to order a custom birthday cake. 💛 Start with three little things: their favourite colours, a theme they’re excited about, and any details you’d love to include. A favourite animal, a football theme or a simple sprinkle of their favourite colour can all be a starting point. Save a few inspiration pictures, and we can chat about creating a design that suits your celebration. | A carousel of different design details: colour palettes, piping, sprinkles and themed decorations. | DM me “IDEAS” with a theme or inspiration picture. | #CustomCakesLeeds #KidsBirthdayCake #LeedsCakes #LeedsCakeDesign | | Sunday | Soft offer | Got a birthday coming up? Let's make the cake personal. | Sunday is a lovely time to get those upcoming birthday plans started. 🎂 If you’re looking for a custom birthday cake in Leeds, I’d love to hear what you’re planning. Whether you have a clear theme in mind or just a few colours and ideas, we can chat about a design that feels right for your celebration. Send me your date and a rough idea of what you’re after, and I’ll let you know if I’m available. 🤍 | A beautiful finished cake photographed in natural light, with a close-up of the decoration and a simple “Custom birthday cakes in Leeds” overlay. | DM me “BIRTHDAY” with your date and cake ideas to enquire. | #LeedsBirthdayCake #CustomCakesLeeds #LeedsHomeBaker #LeedsCakeMaker | ## 3 tips to get more enquiries this week 1\. Make Stories part of your daily routine. Share each day's post to Stories, add a simple poll or question where it fits, and show little snippets of your kitchen or decorating process. It helps people get to know the baker behind the cakes. 2\. Make it easy to enquire. Keep your DM prompts simple and consistent. When someone messages, ask for their date, approximate guest count, preferred theme and budget so you can guide them towards a suitable design. 3\. Show your location and your work clearly. Use Leeds location tags where relevant, keep your profile bio clear about your custom birthday cakes and service area, and save useful Stories into Highlights such as Cake Designs, FAQs and How to Order. One final thought: You don't need to sound salesy every day. Helpful advice, honest behind-the-scenes moments and beautiful examples of your work can build the trust that helps a local parent feel comfortable sending that first DM.