Pattern: Reciprocity Hook · Idea: AI resume audit + bullet rewrite prompt · Platform: PromptBase / ForgeNest · Channel: Facebook groups only · Ad spend: $0 ⚠ No real sales or engagement data provided for this idea. All projections below are pattern-based logic only — not measured performance. Validate every checkpoint against real numbers before treating any phase as confirmed. How the Reciprocity Hook runs in a Facebook group for this product Post Before/after image — real bullet rewrite. No product mention. Wait Comments arrive asking "where do I get this?" or "can you do mine?" Reply Drop PromptBase link only in reply — never in the post itself. Convert Demand-pull click beats cold-push link every time. Phase 1 — Foundation Days 1–30 · free value only Phase 2 — Compounding Days 31–60 · demand → link Phase 3 — Maturity Days 61–90 · system or stop PHASE 1 — FOUNDATION · DAYS 1–30 The hook requires the free value to be immediately visible — not described. A screenshot of the actual prompt output (bad bullet → rewritten bullet) is the gift. Post it as an image. Text-only descriptions of what the prompt can do are not the gift — they are a product pitch disguised as helpfulness. The group will feel the difference. Signal One image post showing a real before/after resume bullet rewrite generates ≥10 comments asking "where do I get this?" or "can you do mine?" — from people who are not your existing contacts. Likes and reactions do not count. Comments only. Comments = active demand. Risk Posting in the wrong group type, or giving away the full method in the post itself (eliminating the need to buy). The second silent failure: posting as text when image posts get 2–3× more Facebook organic reach. Group targeting matters more than post quality. Group type Audience state Hook fit Verdict Fresh graduate / active job seeker Actively applying now — emotionally invested Strong Priority target LinkedIn optimization / personal branding Career-focused, already thinking about positioning Strong Use Career development / self-improvement Passive learners — browsing, not applying Weak Test only AI tools / ChatGPT communities Tech-curious — interested in prompts, not jobs Weak Test only HR / recruiter groups They evaluate CVs — wrong side of the equation None Skip Check No real data was provided for this idea — this is entirely pattern-based projection. Day 30: write down the exact number of "request" comments your best post received and name the specific group it came from. That number is your baseline. Nothing else qualifies. ↓ Day 30 — count request comments, not reactions Day 30 checkpoint — did at least one post generate ≥10 "request" comments from people outside your contact list? Passive appreciation (likes) is not demand. Do not advance without this specific signal confirmed. ✓ IF SIGNAL APPEARED Momentum Every public reply where you help someone is also a live demonstration to 300+ silent readers of the thread. By day 60: PromptBase should show 3–5 product page views per week traceable to group link drops. That's the bridge working. Risk Flipping to "seller mode" before day 45. The moment the group perceives you as a promoter rather than a helper, moderators restrict you and engagement collapses. Stay in helper mode. Let the link follow the request — never lead with it. Check Check PromptBase product page views. Compare to how many times you dropped the link in comments. If view-per-drop is below 20%, the problem is the link placement or the gap between the free demo and the paid product — not the group. ✗ IF SIGNAL ABSENT Fix — diagnose first (1) Wrong group: audience is not actively job-seeking right now. Pivot to fresh graduate or LinkedIn optimization groups specifically. (2) Format: text-only post gets buried. Rebuild as a before/after image screenshot. (3) Gift too complete: the post shows the full method. Cut the "how" — only show the before/after result. Leave the process behind the link. Stop Do not drop the PromptBase link anywhere until ≥5 request comments exist on one post. Pushing a link into a cold group before demand is built teaches the group to ignore you permanently. ↓ Day 60 Day 60 checkpoint — are people tagging you or asking directly without you posting first? Inbound pull without a new post = the hook has built enough trust to work passively. That is the signal to advance. ↓ PHASE 3 — MATURITY · DAYS 61–90 An established Reciprocity Hook at day 90 looks like: you are recognized in 2–3 groups as the "resume AI person." Moderators approve your posts without review. At least one buyer has commented positively inside the group (live social proof visible to other members). PromptBase page views are trending up week-over-week without new link drops — meaning old posts are still working. Signal Someone tags you in another member's post asking for CV help — without you initiating it. The group is doing your distribution. That is the Reciprocity Hook at maturity: trust has compounded into passive reach. Risk Expanding to 10+ groups before the post format and group selection is locked. Shallow presence in many groups is worse than recognized authority in 3 groups. Scale the winning format and group pair — not the number of groups. ↓ Day 90 — make exactly one call Scale it ↗ Tagged without prompting. PromptBase views trending up. Buyer comment exists in group as social proof. Adjust it ↗ Group engagement is real but PromptBase clicks are low. Bridge between free value and paid product is broken. Sunset it ↗ Zero demand signal after honest testing. Channel or product mismatch. Document and redirect. This roadmap is a projection based on pattern logic — not a guarantee. Its accuracy depends entirely on validating each checkpoint against real Facebook group comment counts and real PromptBase analytics — not your impression of how the posts performed.