Willow & Sage Candle Co. 3-Email Abandoned Cart Recovery Sequence Email 1: Friendly Reminder Send Timing 2 hours after cart abandonment Subject Line Options Your cozy favorites are waiting ✨ You left a little comfort behind Your Willow & Sage cart is still here A/B Test Recommendation: A: Your cozy favorites are waiting ✨ B: You left a little comfort behind Preview Text Your candles are still reserved—complete your order before they're gone. Email Body Hi there, Looks like you left something special behind. Your hand-poured soy candles (and all the cozy vibes that come with them) are still waiting in your cart. Whether you're creating a relaxing evening routine, refreshing your space, or finding the perfect gift, we'd love to help bring a little warmth into your home. Every Willow & Sage candle is thoughtfully hand-poured using clean-burning soy wax and carefully selected fragrances designed to make everyday moments feel a little more comforting. Your cart is saved, so checking out only takes a minute. If you were distracted, no worries—we've kept everything ready for you. We can't promise your favorites will stay in stock forever, especially our seasonal scents, so if you've been thinking about them, now's a great time to make them yours. CTA Button: Return to My Cart Thank you for supporting a small business. We can't wait to help make your home feel even cozier. With warmth, The Willow & Sage Candle Co. Team Main Psychological Trigger Reminder Email 2: Build Trust & Social Proof Send Timing 24 hours after cart abandonment Subject Line Options See why customers keep coming back 🕯️ Cozy homes start with little rituals You're so close to bringing these home A/B Test Recommendation: A: See why customers keep coming back 🕯️ B: You're so close to bringing these home Preview Text Thousands of cozy moments begin with the right candle. Email Body Hi there, We noticed your cart is still waiting for you. Our customers often tell us that lighting a Willow & Sage candle has become one of their favorite daily rituals—from quiet mornings with coffee to relaxing evenings after long days. Here's what they love most: • Clean-burning soy wax • Beautiful scents that aren't overpowering • Long-lasting fragrance throughout the home • Hand-poured with care in small batches There's something special about transforming an ordinary evening into a cozy experience with just the strike of a match. The items you selected are still available, but our small-batch collections can sell out quickly. We'd hate for you to miss the scents you picked. If you have any questions about fragrance strength, burn time, or choosing the perfect scent, simply reply to this email. We're always happy to help. CTA Button: Complete My Order We hope to welcome you into the Willow & Sage family soon. Warmly, The Willow & Sage Candle Co. Team Main Psychological Trigger Social Proof + Trust Email 3: Final Reminder + 10% Off Send Timing 72 hours after cart abandonment Subject Line Options A little thank you—10% off your order 💛 Last chance to save 10% on your cart Before your cart expires... A/B Test Recommendation: A: A little thank you—10% off your order 💛 B: Last chance to save 10% on your cart Preview Text Use your exclusive 10% discount before it expires. Email Body Hi there, We saved your cart just in case you were still deciding. As a little thank-you, we'd love to offer you 10% off your order. Use code: COZY10 Whether you're treating yourself or picking up a thoughtful gift, this is the perfect opportunity to bring your favorite scents home for a little less. Our candles are hand-poured in small batches, and some fragrances can sell out before they're restocked, so we recommend checking out while everything is still available. This exclusive discount won't last forever, and we'd hate for you to miss out on both your selected items and your savings. Ready to fill your home with warm, inviting fragrance? CTA Button: Claim My 10% Off Thank you for considering Willow & Sage Candle Co. We hope to be part of your cozy moments for years to come. With gratitude, The Willow & Sage Candle Co. Team Main Psychological Trigger Incentive + Urgency Strategy Note This sequence gradually increases motivation without immediately reducing margins. Email 1 reminds shoppers about their cart while emotions and purchase intent are still fresh. Email 2 reinforces confidence by highlighting product quality, customer satisfaction, and the emotional experience of creating a cozy home. Email 3 introduces a limited-time 10% discount alongside gentle urgency, giving hesitant shoppers a final reason to complete their purchase while preserving profitability on customers who would have purchased without an incentive. 2 Tips to Increase Recovery Rates Feature the abandoned product prominently. Include a large image of each abandoned candle or wax melt along with its scent name. Fragrance is highly visual and emotional, and seeing the product again helps reignite purchase intent. Highlight scent experience and clean ingredients. Emphasize that your candles are hand-poured, made with soy wax, and designed for long-lasting, cozy fragrance. These quality cues reinforce the premium, gift-worthy nature of the products and help justify the purchase. Discount Strategy Introduce the 10% discount only in the third email (72 hours after abandonment). This approach protects profit margins by allowing shoppers who simply needed a reminder—or more reassurance—to purchase at full price. Only shoppers who remain undecided after two touchpoints receive an incentive, making the discount feel exclusive rather than expected. This strategy typically improves overall revenue while still recovering price-sensitive customers.