Adtech Empire Automated Agency Manag

I'll help create a comprehensive digital advertising framework for the fashion accessories retailer. Let me structure this systematically. # Fashion Accessories Digital Ad Campaign Framework ## 1. Campaign Setup Automation ### Account Hierarchy - Business Manager: Fashion Accessories Main - Ad Account: Retail_Primary - Catalog: Product Feed Integration - Pixel: Primary Website Tracking - Custom Audiences: Segmented Customer Lists ### Campaign Structure 1. **Prospecting Campaigns** - Dynamic Collection Ads - Lifestyle/Brand Awareness - New Collection Launches 2. **Retargeting Campaigns** - Website Visitors (30-day window) - Add-to-Cart Abandoners - Product Viewers - Past Purchasers ### Ad Set Organization - Geographic targeting: Major metropolitan areas - Age range: 25-54 - Gender: Female primary - Interest-based segments: - Fashion enthusiasts - Luxury shoppers - Working professionals - Event attendees ### Creative Framework **Ad Formats** - Single Image: Product-focused, lifestyle context - Carousel: Multiple product showcase - Collection: Immersive shopping experience - Stories: Vertical, immersive content **Copy Templates** - Headlines: - "Elevate Your Style With [Product]" - "New Arrival: [Product Name]" - "Limited Time: [Offer]" - Primary Text: - Problem-solution format - Lifestyle benefit focus - Social proof integration - Urgency drivers **A/B Testing Matrix** - Creative Elements: - Product vs. Lifestyle imagery - Studio vs. User-generated content - Single product vs. Collection showcase - Copy Elements: - Benefit-driven vs. Feature-focused - Long-form vs. Short-form - With/without price points - Different CTAs ## 2. Optimization Framework ### Performance Monitoring **KPI Tracking Dashboard** - Primary Metrics: - ROAS (Target: 3x+) - CTR (Target: >2%) - CPC - Conversion Rate - Secondary Metrics: - Add-to-Cart Rate - Average Order Value - New Customer Acquisition Cost - Customer Lifetime Value ### Bid Management Strategy **Budget Allocation** - 60% Prospecting - 30% Retargeting - 10% Brand Awareness **Dayparting Schedule** - Peak hours: 10 AM - 2 PM, 6 PM - 9 PM - Reduced bids: 2 AM - 8 AM - Weekend adjustments: +20% budget **Device Strategy** - Mobile: 70% budget allocation - Desktop: 25% budget allocation - Tablet: 5% budget allocation ### Creative Optimization Protocol **Weekly Analysis** - CTR by creative type - Conversion rate by ad format - Engagement rate by copy length - ROAS by audience segment **Rotation Schedule** - Creative refresh: Every 2 weeks - Copy updates: Weekly - Offer updates: Monthly - Landing page optimization: Bi-weekly ## 3. Client Management System ### Onboarding Process **Week 1** - Account audit and setup - Goal alignment session - Creative asset collection - Tracking implementation **Week 2** - Campaign structure review - Creative approval process - Initial campaign launch - Performance baseline establishment ### Reporting Framework **Weekly Reports** - Campaign performance snapshot - Spend pacing - Top-performing ads - Optimization recommendations **Monthly Deep Dive** - ROAS analysis - Audience insights - Competitive analysis - Strategy adjustments - Budget recommendations ### Communication Schedule **Regular Touchpoints** - Weekly email updates - Bi-weekly strategy calls - Monthly performance reviews - Quarterly strategy sessions **Performance Review Protocol** 1. Review previous period performance 2. Analyze current trends 3. Present optimization opportunities 4. Gather client feedback 5. Update strategy accordingly ### Budget Management ($2000-5000/month) **Initial Allocation** - Testing phase: 20% ($400-1000) - Proven campaigns: 70% ($1400-3500) - New opportunities: 10% ($200-500) **Scale Triggers** - ROAS > 4x: Increase budget 20% - CTR > 3%: Expand audience reach - CPA < target: Scale successful ad sets I've created a comprehensive framework tailored to your fashion accessories business. This document provides a complete roadmap for managing and optimizing your Facebook/Instagram ad campaigns. A few key points I'd like to highlight: 1. The framework is built around your specific ROAS target of 3x+ and CTR goal of >2% 2. Budget allocation is structured to balance new customer acquisition with retargeting 3. The creative strategy focuses heavily on visual merchandising and lifestyle content 4. Reporting and communication protocols are designed for transparency and quick optimization Would you like me to elaborate on any specific section or would you like to make any adjustments to the framework?