Advanced Customer Persona Developer

### Customer Persona Profile: **Name:** Alex Johnson #### Demographic Information: - **Age:** 20 - **Gender:** Male - **Location:** Bloomington, Indiana (a college town in the Midwest USA) - **Educational Background:** Currently in college, pursuing a degree in Business Administration - **Occupation:** Full-time student #### Psychographics: - **Personality Traits:** Social, adventurous, outgoing, enthusiastic, and enjoys being the life of the party - **Interests:** Actively participates in college sports (intramural basketball and soccer), regularly attends music festivals and concerts, enjoys gaming and outdoor activities like hiking and camping - **Values:** Strong sense of community, values friendships and social connections, prioritizes having fun and creating memorable experiences - **Lifestyle:** Lives in a shared apartment with three other students, often attends social events and parties, manages a tight budget due to student life expenses, balances academics with a vibrant social life #### Consumer Behavior: - **Buying Motivations:** Driven by social acceptance and the desire to fit in with peers, looks for budget-friendly options to maximize limited finances, often seeks out deals and discounts - **Shopping Preferences:** Prefers budget-friendly stores like Walmart and Target, frequently shops online for better deals on Amazon, utilizes student discounts and coupon codes, follows social media influencers for trendy yet affordable fashion and gadgets - **Media Consumption:** Predominantly uses social media platforms like Instagram, TikTok, and Snapchat to stay connected with friends and keep up with trends, streams music on Spotify and Apple Music, occasionally watches YouTube for entertainment and educational content #### Challenges and Pain Points: - **Current Challenges:** Struggles with managing study time effectively while maintaining an active social life, finds it difficult to keep up with academic workload and still have time for fun and relaxation, budget constraints limit entertainment and lifestyle options - **Solutions Sought:** Seeks effective study apps to improve time management and productivity, looks for affordable entertainment options such as student discounts for events and subscriptions, interested in financial advice and tools to manage budget better #### Goals and Aspirations: - **Short-term Goals:** Pass upcoming exams with good grades, balance academic responsibilities with social activities, find affordable yet enjoyable ways to relax and have fun - **Long-term Goals:** Graduate with a good GPA, secure a well-paying job post-graduation, build a strong professional network while maintaining a vibrant social life ### Marketing Messages: - **Effective Study Tools:** "Ace your exams with top-rated study apps – streamline your study sessions and enjoy more free time for fun!" - **Affordable Entertainment:** "Discover budget-friendly entertainment options – enjoy your college years without breaking the bank!" - **Social Acceptance:** "Stay trendy and in the loop with the latest deals on fashion, tech, and more – because fitting in shouldn't cost a fortune!" - **Community and Fun:** "Join our vibrant community and make lasting memories – from exclusive student discounts to epic events, we’ve got you covered!" ### Marketing Channels: - **Social Media:** Leverage Instagram, TikTok, and Snapchat for targeted ads showcasing study tools, affordable fashion, and entertainment options. Partner with influencers popular among college students to promote products and services. - **Streaming Platforms:** Use Spotify and YouTube ads to reach Alex during his music and video streaming sessions with catchy, relatable content. - **Campus Engagement:** Organize on-campus events or collaborate with student organizations to promote products/services directly to college students. Provide free samples, demos, and exclusive student discounts. - **Email Campaigns:** Send out newsletters with tips on managing study time, exclusive deals, and upcoming events tailored for students. Highlight budget-friendly products and services that resonate with Alex’s needs and interests. By understanding and catering to Alex Johnson’s unique profile, we can develop targeted marketing strategies that resonate with his lifestyle, preferences, and challenges, ultimately enhancing engagement and driving sales within this demographic.