Example output
Campaign Goals:
-Increase awareness of the energy drink among the target audience
-Increase sales of the energy drink among the target audience
-Drive repeat purchases of the energy drink
Target Audience:
Young adults aged 18-30 who are health-conscious, active, and socially conscious.
Key Messages and Slogans:
-“Fuel your active lifestyle with our energy drink”
-“More energy, less calories”
-“Powering your day with natural ingredients”
-“Natural energy for a better you”
Media Channels for Promotion:
-Social media (Facebook, Instagram, Twitter, YouTube)
-Online advertising (Google Adwords, display ads, sponsored social posts)
-Print (magazines, newspapers, posters, flyers)
-Broadcast (radio, TV)
Additional Activities:
-Partnering with influential fitness bloggers/influencers
-Organizing promotional events and sampling opportunities
-Creating an email marketing campaign
-Developing a loyalty program
-Utilizing in-store retail promotions