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There are a few different strategies you can use to identify products with low competition and high demand on AliExpress. Here are some steps you can follow:
Conduct market research: Before you start looking for products on AliExpress, it's important to do some market research to identify potential opportunities. This includes researching your target audience, their needs and preferences, and the competition in your niche. Look for gaps in the market or products that are in high demand but don't have a lot of competition.
Use AliExpress' product research tool: Once you have an idea of the types of products you want to sell, use AliExpress' product research tool to find specific products that meet your criteria. You can search for products by category, keyword, or other filters, and sort by factors like order volume, customer reviews, and price. Look for products with a high volume of orders and positive reviews, as these are good indicators of demand.
Analyze customer reviews: When looking at products on AliExpress, pay close attention to customer reviews. Look for products with a high percentage of positive reviews and read through the comments to get a sense of any common complaints or issues. This can help you identify potential problems with a product or opportunities to differentiate yourself from other sellers.
Use Google Trends: Google Trends is a free tool that allows you to track the popularity of search terms over time. Use it to identify trending products or niches that have high demand but don't have a lot of competition on AliExpress. You can also use Google Trends to compare the popularity of different products and identify potential opportunities.
Analyze competitor products: Look at the products that your competitors are selling on AliExpress and identify gaps in the market. Are there any products that your competitors aren't selling that have high demand in your target market? You can also look at your competitors' product listings and customer reviews to identify potential areas for improvement or differentiation.
Use a product research tool: There are several third-party product research tools that can help you identify products with low competition and high demand on AliExpress. These tools analyze data on product sales, customer reviews, and other factors to give you insights into which products are likely to be profitable. Some popular product research tools include Jungle Scout, Helium 10, and AMZScout.
Evaluate profitability: Once you've identified potential products, evaluate their profitability by considering factors like profit margins, shipping costs, and potential competition. Calculate your estimated profit margins based on the cost of goods, shipping fees, and any other expenses, and compare them to your expected revenue. You should also research potential competition to see how many other sellers are offering similar products and at what price points.
Remember, it's important to do your research and carefully evaluate each product before deciding to sell it on AliExpress. Look at factors like profit margin, shipping costs, and potential competition to determine whether a product is a good fit for your business. By taking the time to research and analyze potential products, you can identify profitable opportunities and build a successful business on AliExpress.