# Amazon A+ & Brand Story Content Wireframe ## 1. Brand Story Module **Hero Headline:** Rest Engineered by Physical Therapists **Brand Ethos Copy:** SomnaLab was founded on a simple clinical premise: restorative sleep begins with anatomical alignment. We design high-density ergonomic sleep systems that support cervical curvature, alleviate pressure points, and promote neutral posture throughout the night. * **Hero Visual Brief:** Minimalist bedroom environment showing an anatomical spinal alignment overlay in soft neutral tones. * **Brand Card Focus:** Founder story highlighting laboratory testing and clinical prototyping. --- ## 2. A+ Content Modular Wireframe ### Module A: Standard Header & Triple Feature Callout * **Headline:** Anatomical Support for Restful Mornings * **Feature 1:** Dual-Loft Ergonomics (4.2 in / 5.1 in profile adapts to shoulder width). * **Feature 2:** Central Contour Cradle (Stabilizes the occipital zone). * **Feature 3:** Ventilated Tencel Cover (Maintains airflow and thermal neutrality). * **Visual Brief:** Exploded 3D rendering displaying the contour cavity and core foam layers. ### Module B: Technical Deep-Dive Banner * **Headline:** Adaptive High-Density Core * **Body Copy:** Pressure-mapping foam contours to your unique cervical profile without bottoming out over time. * **Visual Brief:** Side-by-side macro photo showing responsive foam elasticity and seam stitching. --- ## 3. Cross-Sell Comparison Table Matrix | Feature Focus | Cervical Pillow (Focal) | Travel Neck Pillow | Knee Spacer Wedge | | :--- | :--- | :--- | :--- | | **Primary Zone** | Neck & Cervical Spine | Cervical Spine (Mobile) | Pelvis & Lumbar Spine | | **Core Material** | High-Density Foam | Molded Memory Foam | Ergonomic Foam Core | | **Cover Type** | Breathable Tencel | Washable Velour | Breathable Air Mesh | | **Sleep Position** | Back & Side Sleepers | Upright & Seated | Side Sleepers | --- ## 4. Production Asset Brief & Alt-Text Mapping * **Hero Module Alt-Text:** SomnaLab cervical memory foam pillow for neck support and side sleeper spinal alignment. * **Module A Alt-Text:** Dual height orthopedic bed pillow contour for neck comfort and restful sleep. * **Module B Alt-Text:** High density breathable memory foam pillow core showing ergonomic cervical cradle.