APPLICATION POSITIONING Target role: Product Marketing Manager — B2B SaaS, hybrid in Cape Town Positioning statement: B2B marketing professional with more than seven years at BrightPath Education, including Marketing Manager experience since January 2022. Brings directly relevant evidence in product messaging, customer interviews, feature launches, sales collateral and marketing analytics, with a credible transition into broader SaaS while being transparent about having no cybersecurity experience. Strongest evidence: Led the launch of a subscription reporting feature with Product and Sales; launch communications reached 420 existing customers and 96 activated the feature within 60 days. Interviewed 18 customers to inform revised product messaging. Built a sales deck used by 12 account executives. Increased webinar registrations from 310 to 472 between comparable quarterly events; no attribution beyond registration is claimed. Professional experience with HubSpot, Google Analytics 4, Looker Studio and Excel. REQUIREMENT-TO-EVIDENCE MAP Job requirement Evidence status Candidate evidence Application treatment Messaging and positioning Direct Product messaging work; interviewed 18 customers for revised messaging Lead prominently in summary and experience Product launches Direct Led launch of subscription reporting feature with Product and Sales; 420 customers communicated with and 96 activations within 60 days Use as primary quantified achievement Customer research Direct Customer interviews; 18 interviews specifically tied to revised messaging Connect research directly to messaging work Sales enablement Direct Sales collateral; built sales deck used by 12 account executives Use supplied evidence rather than expanding scope Cross-functional work Direct Worked with Product and Sales on feature launch Name only verified functions; do not imply Customer Success partnership Analytics / performance measurement Direct GA4, Looker Studio, Excel; feature activation and webinar-registration results Use verified measures without implying unverified attribution 5+ years B2B marketing Partial Marketing roles from Feb 2019–present are supplied, but the candidate history does not explicitly identify BrightPath or all work as B2B Show chronology; do not make an unqualified 5+ years B2B claim until confirmed Customer Success partnership Gap No Customer Success collaboration supplied Do not claim it; discuss adjacent Product/Sales collaboration if asked Cybersecurity experience Gap Explicitly stated: no cybersecurity experience Acknowledge briefly where relevant; do not imply industry exposure Broader SaaS context Transferable Subscription reporting feature, product messaging, launches, customer research and sales collateral Position as transferable product-marketing evidence without relabelling employer or experience as SaaS ATS AND CONTENT PLAN Priority terminology supported by evidence: product messaging, customer interviews, product launch, sales collateral, Product, Sales, feature activation, campaign planning, webinar launches, HubSpot, Google Analytics 4, Looker Studio, Excel. Standard section order: Name and contact placeholders; Professional Summary; Core Skills; Professional Experience; Education; Tools. Facts requiring confirmation: employer's name; exact Cape Town location; exact hybrid arrangement; seniority beyond the supplied role title; application deadline; confirmed employer information; whether BrightPath Education and Naledi's work qualify as B2B; exact scope of campaign-performance measurement beyond supplied examples; any Customer Success collaboration; contact details; work authorisation; any certifications, languages or relevant projects not supplied. Material gaps to handle honestly: no cybersecurity experience; no supplied evidence of Customer Success partnership; B2B tenure cannot be stated as meeting the five-year requirement without confirmation. No salary, race, age, full address or work-authorisation claim should be included. TAILORED RESUME NALEDI MOKOENA {PHONE} | {EMAIL} | {LINKEDIN} | {LOCATION} PRODUCT MARKETING | PRODUCT MESSAGING | CUSTOMER RESEARCH | LAUNCHES PROFESSIONAL SUMMARY Marketing Manager with experience spanning product messaging, customer interviews, feature launches, campaign planning, sales collateral and performance measurement. Led a subscription reporting feature launch with Product and Sales, interviewed customers to inform revised messaging, and developed sales material used by account executives. Experienced with HubSpot, Google Analytics 4, Looker Studio and Excel. Seeking to apply this product-focused marketing experience in a broader SaaS environment. CORE SKILLS Product Messaging Customer Interviews Product Launches Sales Collateral Campaign Planning Webinar Launches Cross-Functional Collaboration Marketing Analytics Feature Activation Measurement PROFESSIONAL EXPERIENCE BrightPath Education Marketing Manager | Jan 2022–Present Led the launch of a subscription reporting feature in collaboration with Product and Sales; 420 existing customers received launch communications and 96 activated the feature within 60 days. Interviewed 18 customers to inform revised product messaging. Built a sales deck used by 12 account executives. Plan marketing campaigns and contribute to product messaging, customer interviews, webinar launches and sales collateral. Increased webinar registrations from 310 to 472 between comparable quarterly events; attribution beyond registration was not verified. BrightPath Marketing Specialist | Feb 2019–Dec 2021 Worked across campaign planning, customer interviews, product messaging, webinar launches and sales collateral. EDUCATION BCom Marketing University of Pretoria | 2018 TOOLS HubSpot Google Analytics 4 Looker Studio Excel COVER LETTER Dear Hiring Team, I am applying for the Product Marketing Manager role in Cape Town. My experience at BrightPath has increasingly centred on work that aligns with the core requirements of this position: product messaging, customer research, launches, sales collateral, cross-functional collaboration and performance measurement. As Marketing Manager, I led the launch of a subscription reporting feature in partnership with Product and Sales. Launch communications reached 420 existing customers, with 96 activating the feature within 60 days. I have also interviewed 18 customers to inform revised messaging and built a sales deck used by 12 account executives. My broader work includes campaign planning, product messaging, customer interviews and webinar launches. In one comparison between quarterly webinar events, registrations increased from 310 to 472. I would treat that specifically as a registration result rather than claiming downstream attribution that has not been established. My analytics toolkit includes Google Analytics 4, Looker Studio, HubSpot and Excel. I am now looking to take this experience into a broader SaaS product-marketing role. I do not currently have cybersecurity experience, so I would approach that part of the opportunity as an industry knowledge gap to close rather than presenting adjacent experience as equivalent. What I can bring immediately is practical experience translating customer input into messaging, collaborating with Product and Sales, supporting sales conversations and measuring defined marketing and product outcomes. I would welcome the opportunity to discuss how that experience could contribute to the role. Kind regards, Naledi Mokoena ADDITIONAL APPLICATION ASSETS Recruiter note — under 80 words Hi {RECRUITER_NAME}, I’m interested in the Product Marketing Manager opportunity in Cape Town. My experience includes product messaging, customer interviews, launches, sales collateral and analytics. Most recently, I led a reporting-feature launch with Product and Sales: communications reached 420 existing customers and 96 activated within 60 days. I’m looking to move into broader SaaS product marketing and would be glad to discuss the fit. — Naledi INTERVIEW EVIDENCE BRIEF 1. Product launches Why it matters: Launch ownership is central to the posting. Evidence to use: Subscription reporting feature; Product and Sales collaboration; 420 existing customers received communications; 96 activations within 60 days. Prepare to clarify: Naledi's precise actions and launch process beyond the facts supplied should be described only from memory and supporting records. 2. Messaging and positioning Why it matters: The role owns messaging and positioning. Evidence to use: Product messaging work and 18 customer interviews conducted for revised messaging. Prepare to clarify: What changed in the messaging and how interview findings influenced it. Do not invent these details in advance. 3. Customer research Why it matters: Customer interviewing is explicitly required. Evidence to use: 18 customer interviews. Prepare to clarify: Interview structure, questions, analysis method and resulting decisions, if Naledi can verify them. 4. Sales enablement Why it matters: The posting requires sales enablement. Evidence to use: Sales collateral and sales deck used by 12 account executives. Prepare to clarify: Purpose and contents of the deck and any feedback received, but only if verifiable. 5. Cross-functional collaboration Why it matters: Product, Sales and Customer Success partnership is required. Evidence to use: Verified Product and Sales collaboration on the feature launch. Honest gap response: No Customer Success collaboration was supplied. Do not imply it occurred. Explain transferable Product/Sales collaboration and ask how the employer structures Product Marketing–Customer Success work. 6. Analytics and measurement Why it matters: The role measures adoption and campaign performance. Evidence to use: 96 feature activations within 60 days; webinar registrations increased from 310 to 472; GA4, Looker Studio and Excel. Qualification: Do not attribute webinar registrations to a particular intervention unless Naledi can substantiate that causal link. 7. B2B marketing requirement Why it matters: Five years of B2B marketing is required. Evidence to use: Employment chronology establishes marketing experience from February 2019 onward. Honest gap response: The supplied facts do not establish that all or five years of this experience were B2B. Naledi should confirm the actual customer/business model before making that claim. 8. Cybersecurity Why it matters: Cybersecurity experience is preferred rather than stated as mandatory. Honest gap response: “I haven't worked in cybersecurity, so I wouldn't present myself as having domain experience. My relevant experience is in customer research, product messaging, launches, sales collateral and analytics, and I would need to build the cybersecurity domain knowledge.” Questions for the employer: What product areas would this role own first? How are responsibilities divided across Product Marketing, Product, Sales and Customer Success? How does the team currently measure launch adoption and campaign performance? How important is existing cybersecurity domain knowledge relative to demonstrated product-marketing capability? STAR STORY BANK STAR 1 — Subscription Feature Launch Situation: BrightPath Education was launching a subscription reporting feature. Task: Lead the feature launch in collaboration with Product and Sales. Action: Led the launch and coordinated launch communications to existing customers with Product and Sales. Result: 420 existing customers received launch communications and 96 activated the feature within 60 days. Evidence to verify: Launch records, communication records and 60-day activation data. STAR 2 — Customer-Led Messaging Situation: Product messaging was being revised. Task: Gather customer input to support the messaging work. Action: Interviewed 18 customers for the revised messaging. Result: Revised messaging was produced. No further quantified or commercial outcome has been supplied. Evidence to verify: Interview records and revised messaging materials. STAR 3 — Sales Collateral Situation: Sales required supporting collateral. Task: Develop a sales deck. Action: Built the sales deck. Result: The deck was used by 12 account executives. No revenue, conversion or sales-performance result has been supplied. Evidence to verify: Final sales deck and evidence of use across the 12 account executives. STAR 4 — Webinar Registration Situation: BrightPath ran comparable quarterly webinar events. Task: Support webinar launch activity. Action: Worked on webinar launch activity as part of the supplied marketing responsibilities. Result: Registrations increased from 310 to 472 between comparable quarterly events. Attribution beyond the registration result is not verified. Evidence to verify: Registration records for the two comparable quarterly events and, if available, records establishing Naledi's specific actions. FINAL VERIFICATION CHECKLIST Every employer, title, date, qualification, tool, metric, and outcome checked against source facts Job terminology supported rather than inserted speculatively No sensitive or irrelevant personal data added Formatting remains ATS-readable Candidate must review accuracy, voice, confidentiality, and regional requirements before submission