## 1. Match snapshot Overall fit: Jordan Lee is a strong mid-level B2B SaaS marketing candidate who already aligns with many core requirements for a Senior Digital Marketing Manager role: paid acquisition, marketing automation, analytics, funnel reporting, and budget management. The resume currently reads more like a hands-on specialist profile than a strategic growth leader, so the biggest opportunity is repositioning the experience toward demand generation ownership, business impact, and leadership readiness. ### Missing or under-emphasized keywords and requirements The target job strongly emphasizes these areas that are currently weak, missing, or not prominent enough: - Demand generation - Pipeline growth / revenue impact - CAC optimization - Cross-channel acquisition strategy - Team leadership / mentoring - Budget ownership - Data-driven decision-making - Marketing automation strategy - B2B SaaS growth marketing - Senior stakeholder communication ### Top 3 things to fix first 1. Reframe tactical work into business outcomes Shift from “ran campaigns” to “optimized acquisition strategy, improved funnel performance, and supported pipeline growth.” 2. Add quantified impact everywhere possible Even approximate or directional metrics help. Add placeholders now and fill them before applying: ROAS improvements CPL/CAC reductions Pipeline influenced Email conversion improvements Budget size managed 3. Position for leadership readiness Without inventing management experience, emphasize: Cross-functional collaboration Ownership Mentoring/supporting teammates Strategic planning Initiative-taking ## 2. Optimized resume Jordan Lee Digital Marketing Specialist | B2B SaaS Growth Marketing Professional Summary Results-driven B2B SaaS marketing professional with 4 years of experience managing paid acquisition campaigns, marketing automation, and funnel optimization across digital channels. Experienced in Google Ads, paid social, HubSpot automation, A/B testing, and performance reporting to support demand generation and customer acquisition goals. Proven ability to manage marketing budgets, analyze campaign performance, and optimize conversion metrics using data-driven decision-making. Seeking to transition into a Senior Digital Marketing Manager role focused on pipeline growth, acquisition strategy, and scalable demand generation. Core Skills Paid Acquisition Strategy Google Ads Paid Social Campaigns Demand Generation Marketing Automation HubSpot Email Marketing Funnel Optimization A/B Testing Google Analytics Campaign Performance Reporting Budget Management Conversion Optimization B2B SaaS Marketing Copywriting SEO Fundamentals Data Analysis Cross-Functional Collaboration Professional Experience Digital Marketing Specialist B2B SaaS Startup | [Dates] Managed paid acquisition campaigns across Google Ads and paid social channels with a monthly advertising budget of [$X], optimizing performance against lead generation and conversion goals. Built and maintained HubSpot email automation workflows to improve lead nurturing and customer engagement across the marketing funnel. Executed A/B tests on ad creative, landing pages, and email campaigns to improve conversion rates and campaign efficiency by [X%]. Analyzed and reported on funnel metrics, campaign performance, and acquisition trends using Google Analytics and marketing reporting tools. Collaborated with cross-functional stakeholders to support demand generation initiatives and improve marketing campaign performance. Optimized paid campaign targeting, messaging, and bidding strategies to reduce cost per lead by [X%] and improve return on ad spend by [X%]. Developed performance-focused marketing copy for ads, emails, and landing pages aligned with B2B SaaS customer acquisition objectives. Monitored campaign KPIs and provided data-driven recommendations to improve lead quality, funnel conversion, and overall marketing effectiveness. Education Bachelor of Arts (BA) in Communications Technical Tools HubSpot Google Analytics Google Ads Paid Social Platforms Email Marketing Platforms ## 3. ATS keyword checklist | Keyword / Requirement | Status | | --- | --- | | B2B SaaS marketing | Newly added | | Paid acquisition | Newly added | | Demand generation | Newly added | | Google Ads | Already present | | Paid social | Already present | | Marketing automation | Newly added | | HubSpot | Already present | | Email automation | Already present | | Funnel metrics | Already present | | Budget management | Newly added | | Data-driven decision-making | Newly added | | A/B testing | Already present | | Google Analytics | Already present | | CAC | Still missing | | Pipeline growth | Newly added | | Team leadership | Still missing | | Cross-channel strategy | Newly added | | Conversion optimization | Newly added | | Campaign reporting | Already present | | Copywriting | Already present | | SEO | Already present | | Leadership / mentoring | Still missing | | Demand generation strategy | Newly added | | Revenue impact | Still missing unless metrics added | ## 4. Tailoring tips 1. Add real business metrics before applying This is the single highest-impact improvement. Fill in placeholders with truthful results such as: Budget managed Conversion lift CPL reduction ROAS increase Lead volume growth Email open/click improvements 2. Lean into “ownership” language Since the target role is senior-level, use verbs like: Owned Led Optimized Directed Managed Drove Even without direct reports, you can position yourself as someone who owned outcomes. 3. Address the “5+ years” gap strategically Don’t try to hide the experience gap. Instead: Emphasize depth in B2B SaaS Highlight measurable impact Showcase strategic thinking and autonomy Demonstrate readiness for broader ownership 4. If you supported or guided junior teammates, mention it Even informal mentoring counts if truthful: “Supported onboarding of new marketing hires” “Shared campaign optimization best practices” “Collaborated closely with junior coordinators” 5. Strong interview talking points How you used A/B testing and analytics to improve acquisition performance How marketing automation improved lead nurturing efficiency How you prioritize budget allocation across channels Examples of making decisions using funnel and conversion data Keep every statement accurate and defensible. ATS systems and recruiter preferences vary, so tailoring the resume slightly for each application — especially the summary and keyword alignment — will improve results further.