1) MATCH REPORT Match score: 58/100 — Strong platform overlap (Klaviyo, Google Analytics, DTC e-commerce, organic social growth), but the role's center of gravity — paid-media budget ownership and people management — is not yet on the resume. STRONG MATCHES - Klaviyo email marketing - DTC e-commerce brand experience (home goods → kitchenware is a near-perfect industry match) - Organic social growth with proof (TikTok 8K → 61K in 18 months) - Google Analytics campaign reporting - 3 years of experience (bottom of the 3–5 range, but inside it) BURIED MATCHES - Meta Ads — listed as a "basic" skill but never shown in a work bullet. If you had any real campaign involvement, it must move into Experience. - Coordinating designers — this is your honest evidence for the "manage freelancers" requirement. - Campaign reporting — reframe toward the JD's language (traffic, conversion, revenue by channel) so it reads adjacent to CAC/ROAS/LTV. TRUE GAPS - Google Ads (search/shopping) at meaningful spend - Ownership of a ~$40K/month paid budget - SEO content strategy - Direct people management Verdict: Apply. 58 is a real shot at a step-up role once the buried matches are moved forward and the letter frames the trajectory. 2) TAILORED RESUME MAYA CHEN Chicago, IL | maya.chen@email.com | (312) 555-0184 | linkedin.com/in/mayachen PROFESSIONAL SUMMARY Digital marketer with 3 years in direct-to-consumer (DTC) e-commerce spanning organic social, email lifecycle marketing in Klaviyo, and performance reporting in Google Analytics. Grew a brand TikTok channel from 8,000 to 61,000 followers (+663%) in 18 months. Ready to take ownership of paid and lifecycle channels for a growing kitchenware brand. CORE SKILLS Email Lifecycle Marketing (Klaviyo) | Google Analytics | Organic Social Growth (TikTok, Instagram, Pinterest) | Meta Ads | Campaign Performance Reporting | Direct-to-Consumer (DTC) E-commerce | Product Launch Coordination | Content Creation (Canva) | Freelancer & Designer Coordination | Excel EXPERIENCE Marketing Coordinator — Brightcart (DTC home goods e-commerce), Chicago, IL | Jun 2022 – Present - Grew the brand TikTok channel from 8,000 to 61,000 followers (+663%) in 18 months through {ADD: your actual method — e.g. posting cadence, hook testing, trend adaptation} - Manage the organic social presence across Instagram, TikTok, and Pinterest for a DTC home goods catalog of {ADD NUMBER: product count} - Build and send email campaigns in Klaviyo to a subscriber list of {ADD NUMBER: list size}, including {ADD: campaign types — e.g. weekly newsletter, launch sequences} - Report campaign performance to the marketing lead in Google Analytics, tracking traffic, conversion rate, and revenue by channel - Partner with designers to produce launch assets for {ADD NUMBER} product launches per year Marketing Intern — Loyola University Marketing Department, Chicago, IL | Sep 2021 – May 2022 - Wrote blog posts and social captions for university enrollment marketing - Co-organized two campus events, handling {ADD: your actual responsibilities — logistics, promotion, or vendor coordination} EDUCATION BBA, Marketing — Loyola University Chicago, 2022 *Length check: fits one page. Nothing cut — all original content retained and reframed.* 3) GAP STRATEGY Google Ads at scale (a) Honest angle: your Google Analytics reporting means you already read the downstream data of paid campaigns — you know what a converting channel looks like. (b) Fast move: Google Ads Search Certification on Skillshop — free, 8–10 hours, finishable in one weekend. Add it to the resume only once earned. (c) Handle in: interview (and resume, after certification). Paid budget ownership (~$40K/month) (a) Honest angle: none direct — do not claim one. If you ever influenced spend decisions or flagged underperforming ads, that is your talking point. (b) Fast move: prepare a one-page "how I would deploy $40K/month for Harbor & Sage" plan; hiring managers forgive missing history when they see thinking. (c) Handle in: interview. SEO content strategy (a) Honest angle: your blog-writing internship is real content production — the input SEO strategy directs. (b) Fast move: a reputable free SEO fundamentals course (e.g. Semrush Academy or HubSpot Academy, ~5 hours), then one keyword-targeted article as a sample. (c) Handle in: one clause in the cover letter + interview. People management (a) Honest angle: coordinating freelance designers is the adjacent skill — you already brief, review, and deadline other people's work. (b) Fast move: volunteer to onboard/mentor Brightcart's next intern or freelancer this quarter. (c) Handle in: cover letter, framed as coordination experience. 4) COVER LETTER Dear {ADD: hiring manager name — check the posting or LinkedIn}, Growing Brightcart's TikTok from 8,000 to 61,000 followers in 18 months taught me a lesson most marketers learn too late: attention is easy to rent and hard to own. Earning the audience first, then converting it, is exactly how I would approach owning Harbor & Sage's growth channels. Three years in DTC e-commerce have built the foundations this role sits on. I run Brightcart's email program in Klaviyo, from campaign calendars to automated sends, and I report performance through Google Analytics — tracking traffic, conversion, and revenue by channel — so CAC, ROAS, and LTV are dashboards I already read, not vocabulary I would need to learn. I have also coordinated freelance designers through multiple product launches, the same muscle this role needs for managing a coordinator and a freelance bench. I will be direct about the step up: I have supported paid campaigns rather than owned a $40K monthly budget. {ADD IF TRUE: e.g. "I am completing the Google Ads Search Certification this month."} My TikTok growth came from treating the channel as a testing lab — hooks, formats, posting windows — and that test-and-scale instinct is exactly what paid media rewards. I would love to show you the 90-day channel plan I would bring to Harbor & Sage. Could we find twenty minutes in the next two weeks? Sincerely, Maya Chen 5) BEFORE-YOU-SEND CHECKLIST 1. Fill every {ADD ...} placeholder with real information, and delete any line that is not true for you. 2. Tell me your actual Meta Ads involvement (see ASSUMPTIONS FLAGGED) so I can write an honest bullet — it is your single highest-value missing line. 3. Start the free Google Ads Search Certification now; add it to the resume the day you pass. 4. Save as "Maya-Chen-Resume-Digital-Marketing-Manager.pdf" (text-based PDF or .docx — never a scan or image). 5. Verify the hiring manager's name and the spelling "Harbor & Sage"; update your LinkedIn headline to include "Digital Marketing" before applying. ASSUMPTIONS FLAGGED - Meta Ads stays in CORE SKILLS (it is on your original skills list) but I wrote no Experience bullet for it, because your resume shows no actual campaign work. Tell me what you really did and I will add one truthfully. - The JD asks for email and SMS lifecycle marketing; your resume evidences email only, so I claimed email only. - I counted your internship toward "3 years of experience."