**Professional Summary** Content marketing professional with 5 years of experience owning content calendars, cross-functional collaboration with Design and Sales, and blog growth initiatives. Proven track record managing content programs from planning through publication, with direct experience coordinating stakeholder input across product launches. Seeking to bring content strategy ownership and cross-functional stakeholder management to a senior content marketing role. **Experience** *Marketing Coordinator — Fernbridge Retail Co.* | 2021–Present - Owned the content calendar end-to-end, coordinating publication schedules across blog, email, and campaign channels - Partnered cross-functionally with the Design team to produce campaign assets, and with Sales to align content around product launches — direct cross-functional stakeholder management experience - Wrote and published blog posts and email newsletters that contributed to measurable blog traffic growth - Coordinated content support across multiple product launches, working directly with Sales stakeholders on messaging and timing *Marketing Assistant — Palmer & Voss Agency* | 2019–2021 - Wrote social copy and supported client-facing reporting, building early experience translating marketing activity into stakeholder-ready updates **Education** BA Communications — State University, 2019 **Skills** Content Strategy, Content Calendar Management, Cross-Functional Stakeholder Management, Blog Writing & Editing, Email Marketing, Campaign Coordination, Sales & Design Collaboration, Content Reporting --- ## Match-Gap Summary **Strong matches** - **Content calendar ownership** — directly stated in both the job description and the resume; kept as a headline bullet. - **Cross-functional stakeholder management** — the job description's exact phrase now appears in the summary and is backed by real Design/Sales collaboration bullets. - **Content strategy fundamentals** — five years of hands-on content work maps cleanly to the "content or product marketing" requirement. **Partial matches** - **SEO fundamentals** — the resume mentions "blog traffic growth" but doesn't name any SEO tools, tactics, or measurable results. Suggestion: if the candidate has used any SEO tool (even informally, like Google Search Console) or can attach a number to the traffic growth, add it — this requirement is listed as required, not preferred. - **Content ROI reporting to leadership** — the resume shows client reporting experience at the agency job, but nothing about reporting to leadership specifically. Suggestion: reframe the client-reporting bullet to specify who the reporting went to and what it measured. **Gaps** - **Budget ownership ($100K+)** — nothing in the resume indicates budget responsibility. Listed as "preferred," not required, so it's a real gap but not automatically a dealbreaker — worth a sentence in the cover letter acknowledging it. - **Marketing automation platform experience (HubSpot or similar)** — not mentioned anywhere in the resume. Also preferred rather than required, so lower risk, but worth naming directly if there is any exposure at all. - **Team management ("manage a small team of freelance writers")** — the resume shows coordination with internal teams but no direct people-management experience. Closer to a dealbreaker since the role is titled "Senior" and explicitly names team ownership — be ready to address this directly. **Overall read:** A genuine but not slam-dunk match — strong on content ownership and cross-functional collaboration, thin on the budget and team-management side the "Senior" title implies. The single highest-leverage move before applying: address the team-management gap head-on in the cover letter, since it's the one gap most likely to read as a dealbreaker.