# THE AUDIT ## GAP — what the job asks for that the resume never says **True for you, just unsaid** (evidence in extra facts / resume): - Demand-gen results with numbers — grew blog traffic ~40% via SEO; webinar series ~300 registrations/episode; nurture email 4% reply rate (all in extra facts, none on resume) - Owning content + SEO as a driver — you "took over the content calendar" and drove traffic, but the resume only lists "SEO basics" and "keyword research" - Running a webinar program end to end — resume says "assisted in organizing webinars"; you actually ran a 6-episode series solo - HubSpot as an operator, not a helper — resume says "helped with email campaigns...in HubSpot"; you built a nurture sequence in it - Email nurture / funnel work — the 4% reply-rate sequence is nowhere on the resume - Partnering with sales — resume has "supported the sales team," which maps to the job's sales-partnership ask **Not in your material** (do not invent — these are real gaps): - 5+ years B2B SaaS marketing — your history is ~2023–present plus a 2022–2023 internship (how many years?), well under 5 - Paid acquisition (Google Ads, LinkedIn Ads) — you state you haven't run paid ads - People management — you state you haven't managed anyone directly - Pipeline / revenue / MQL reporting partnered with sales — you supported sales with materials, but nothing shows pipeline or MQL ownership - Senior-level scope — current title is Coordinator; the role is Senior Manager ## DUTY-SPEAK — responsibility, not achievement (and no numbers) - "Responsible for social media accounts and posting schedule" — duty, no outcome - "Helped with email campaigns and newsletters in HubSpot" — "helped," no result - "Assisted in organizing webinars and follow-up emails" — "assisted," buries a series you ran alone - "Supported the sales team with materials for events" — vague, no impact - "Participated in client campaigns and reporting" — "participated," no metric - "Involved in keyword research" — "involved," no outcome ## BURIED WINS — most relevant, sitting lowest or hidden - **~40% blog-traffic growth via SEO** — the single most relevant achievement to this job; not on the resume at all - **6-episode webinar series, ~300 registrations each** — downgraded to "assisted in organizing" - **Email nurture sequence, 4% reply rate** — funnel/conversion proof, missing entirely - **Content-calendar ownership** — reframed as generic "posting schedule" --- # THE REWRITE — full resume, recut **Mai Tran — Marketing Coordinator** mai.tran@mail.com | +49 152 001 2233 | Berlin **SUMMARY** B2B SaaS marketer focused on demand generation — SEO content, webinars, and email nurture in HubSpot. Grew blog traffic ~40% in one year, ran a 6-episode webinar series averaging ~300 registrations per episode, and built nurture sequences that convert. Partner closely with sales on campaign materials and follow-up. **EXPERIENCE** **Marketing Coordinator, Flowbase (B2B software) — 2023–present** - Took over the content calendar and grew blog traffic ~40% over one year through SEO-driven articles - Ran a 6-episode webinar series end to end, averaging ~300 registrations per episode ((how many?) leads passed to sales) - Wrote an email nurture sequence in HubSpot that earned a 4% reply rate - Manage social accounts and posting schedule, driving (how many?) growth in engagement/followers - Partner with the sales team on event materials and follow-up email, contributing to (how many?) MQLs/pipeline **Marketing Intern, Adlerhaus Agency — 2022–2023** - Ran keyword research to shape client content campaigns - Contributed to campaign reporting across (how many?) client accounts **EDUCATION** BA Media & Communication, HU Berlin, 2022 **SKILLS** HubSpot (email, nurture campaigns), SEO & content marketing, Google Analytics, webinar programs, social media, Canva --- # YOUR PATTERN — what keeps happening 1. **You credit the team, not yourself.** "Assisted in organizing webinars" describes a 6-episode series you ran solo — the verb gives your win away. 2. **Your best results live in your head, not on the page.** The ~40% traffic growth, ~300 registrations, and 4% reply rate — your three strongest, most job-relevant proofs — were all missing from the resume. 3. **You list skills instead of proving them.** "SEO basics" as a skill; meanwhile a real ~40% SEO traffic win never made it into a bullet. A skills list mentions; a bullet proves. --- # STILL NEEDS YOU **Numbers to fill in (marked (how many?) above):** - Leads/MQLs passed to sales from the webinar series - Social media growth — engagement or follower % - MQLs or pipeline your sales partnership contributed to - Number of client accounts you reported on at Adlerhaus **Requirements I could not support from your material (real gaps — decide how to address):** - 5+ years B2B SaaS — confirm your exact total years; you appear to be under 5 - Paid acquisition (Google Ads, LinkedIn Ads) — you haven't run paid; consider whether to pursue this role, note transferable intent, or upskill before applying - People management — you haven't managed anyone; the job requires managing one direct report - Pipeline / MQL reporting ownership — do you have any reporting you led that ties to pipeline? If so, give a number and it becomes a bullet **Judgment calls to confirm:** - I kept your title as "Marketing Coordinator" exactly as given — but the target role is Senior Manager. This is a significant level jump; confirm you want to apply as-is. - I framed "supported the sales team" as "partner with sales" — confirm that reflects the actual working relationship. - I moved SEO/webinars/nurture to the top of your Flowbase role because they matter most to this job; social media dropped down. Confirm that ordering fits how you want to present yourself.