Audience Insight Tool

Great, let's start building an audience insight report for Amber Peak, a premium whiskey company based in New York. Buyer Persona: To understand the target audience for Amber Peak, we should create a detailed buyer persona. The ideal customer for Amber Peak is a whiskey enthusiast, aged between 30-50 years old, male, and living in the New York City area. He is an affluent professional, with a high disposable income, and appreciates quality, luxury, and craftsmanship. He is well-educated, and whiskey is a significant interest in his life. He enjoys attending whiskey tastings and has a keen interest in learning about the whiskey-making process. Customer Journey: The customer journey for Amber Peak can be broken down into several stages, including awareness, consideration, purchase, and post-purchase. At the awareness stage, potential customers become aware of Amber Peak through word-of-mouth, social media, and digital advertising. At the consideration stage, customers research the brand and compare it to other premium whiskey brands in the market. During the purchase stage, customers make a purchase on the website or through a retail outlet. After the purchase, customers may leave reviews, share their experiences on social media, and become loyal customers. Voice of the Customer: To understand the voice of the customer, we can review customer reviews on the Amber Peak website, social media channels, and other review sites. Customers are impressed with the quality and taste of the whiskey and appreciate the attention to detail that goes into each bottle. Some customers have commented on the price point, but they believe that the quality of the whiskey justifies the cost. Customer Fears, Hopes, and Motives: Customers who purchase Amber Peak whiskey are motivated by their love of whiskey and appreciation of quality and craftsmanship. They hope to discover a new favorite whiskey that they can share with their friends and colleagues. However, they may also have a fear of being disappointed by the whiskey and wasting their money on an inferior product. Audience Insight Tool: With this information, Amber Peak can create a highly targeted marketing campaign that speaks directly to the wants and needs of their ideal customer. They can create messaging that highlights the quality and craftsmanship of their whiskey and positions it as a premium product worth the investment. By creating messaging that speaks to the hopes and motivations of their customers, they can connect with their target audience and build a loyal following. Additionally, by addressing customer fears and concerns, Amber Peak can build trust with their customers and demonstrate their commitment to customer satisfaction.