# KLAVIYO AUTOMATION FLOW: LUXURY ABANDONED CHECKOUT SEQUENCE ### Flow Architecture Overview * **Trigger:** Klaviyo `Checkout Started` metric. * **Flow Filter:** Has placed order zero times since starting this checkout AND has not been in this flow in the last 30 days. * **Sequence Cadence:** Email 1 at 1 Hour ➔ Email 2 at 24 Hours ➔ Email 3 at 48 Hours. --- ### Email 1: The Helpful Touch (1 Hour Delay) * **Send Delay:** 1 hour after checkout initiated * **Subject Line A:** Did life interrupt your skincare ritual? * **Subject Line B:** We saved your AuraGlow selection, {{ first_name|default:'there' }} * **Preview Text:** Your items are reserved in your bag. Complete your order here. * **Klaviyo Dynamic Tags:** `{{ event.extra.items.0.title }}`, `{{ event.extra.checkout_url }}` **Email Body:** Hello {{ first_name|default:'there' }}, We noticed you left a few of our clean botanical formulas waiting in your shopping bag. Skincare is an investment in yourself, and we want to ensure you have everything you need to make the right choice. If you experienced any technical issues during checkout, or if you have a question regarding skin sensitivity and ingredients, simply reply directly to this email. Our licensed in-house estheticians are here to help. Your cart has been securely reserved for the next 48 hours: [Product Dynamic Block: {{ event.extra.items.0.title }} - {{ event.extra.items.0.price|currency }}] [Button: Return to Your Bag ➔ {{ event.extra.checkout_url }}] With care, The AuraGlow Formulation Team --- ### Email 2: Clinical Proof & Customer Experience (24 Hour Delay) * **Send Delay:** 24 hours after checkout initiated * **Subject Line A:** Why our peptide serum has 2,400+ 5-star reviews * **Subject Line B:** "My skin has never felt smoother..." * **Preview Text:** Real results from 28 days of botanical peptide renewal. * **Klaviyo Dynamic Tags:** `{{ first_name|default:'there' }}`, `{{ event.extra.checkout_url }}` **Email Body:** Hello {{ first_name|default:'there' }}, Choosing a new skincare ritual requires trust. You want formulas that deliver real, visible elasticity without harmful parabens or synthetic fillers. Here is what verified customers experienced after 28 days of daily use: > *"I was skeptical about switching from my dermatologist-prescribed cream, but the AuraGlow Botanical Peptide Serum transformed my neck and forehead lines within three weeks. My skin looks completely hydrated."* > — **Claire M., Verified Customer** Every bottle is cold-pressed in micro-batches to preserve bio-active polyphenol potency. Plus, every order is protected by our **30-Day Radiant Skin Guarantee**: love your results, or return the bottle for a full refund. Your selected items are still held in your cart: [Button: Claim Your Skincare Ritual ➔ {{ event.extra.checkout_url }}] Warmly, AuraGlow Organics --- ### Email 3: The Timed Welcome Concession (48 Hour Delay) * **Send Delay:** 48 hours after checkout initiated * **Subject Line A:** 10% off + a complimentary deluxe gift (Final 12 Hours) * **Subject Line B:** Your cart reservation expires tonight, {{ first_name|default:'there' }} * **Preview Text:** Use code GLOW10 at checkout before your bag releases. * **Klaviyo Dynamic Tags:** `{{ first_name|default:'there' }}`, `{{ event.extra.checkout_url }}` **Email Body:** Hello {{ first_name|default:'there' }}, Your reserved checkout items are scheduled to return to general inventory tonight. To welcome you to the AuraGlow collective, we would love to gift you an exclusive introductory incentive: Enjoy **10% OFF** your pending order, plus a **Complimentary Deluxe Travel-Size Botanical Mist** added automatically at fulfillment. Use code **GLOW10** at checkout: [Product Dynamic Block: Items Remaining in Cart] [Button: Complete Order with 10% Off ➔ {{ event.extra.checkout_url }}] *Note: Promotional code GLOW10 is single-use and expires in exactly 12 hours. Cart reservation will be released to the waitlist upon expiration.* With love, The AuraGlow Organics Team