# 1. INITIAL COLD EMAIL **Subject Line Options:** - weekend cart abandonment - quick question re: checkouts - {Company} sales leakage Hi {First Name}, Most e-commerce CMOs I speak with are seeing their highest cart abandonment rates right when traffic peaks on the weekends. You spend heavily on ads, but the final conversion drops off. We built an AI-driven SMS retargeting platform specifically to fix this gap. Instead of relying on delayed emails, it pings high-intent buyers minutes after they leave the site. Recently, we deployed this for Brand X and recovered 30% of their abandoned carts within the first two weeks. Are you open to a brief chat to see how this would look for {Company}? Best, {Your Name} --- # 2. THE FOLLOW-UP **Subject Line:** RE: weekend cart abandonment Hi {First Name}, I know things move fast on the marketing side. I’m reaching back out because SMS retargeting is proving to be 4x more effective than traditional email recovery flows for brands in your exact space. I actually put together a quick 2-minute video showing exactly how the automation triggers work. Is this a priority you are currently looking to solve, or should I reach back out next quarter? Best, {Your Name}