# B2B Cold Email Sequence ## Email 1: The Initial Hook **Subject:** Scaling payroll for (Company Name) **Body:** Hi (First Name), I noticed (Company Name) has been growing the team significantly over the last few months. Congratulations on the recent hires! Usually, when startups cross the 50-employee mark, HR teams find themselves spending almost 3 full days a month just untangling payroll, taxes, and compliance. It becomes a massive bottleneck. We built a platform that automates this exact process, helping teams like yours cut payroll processing down to about 3 hours. Are you currently exploring ways to streamline your HR operations this quarter? Best, (Your Name) ## Email 2: The Value Add (Send 3 days later) **Subject:** Re: Scaling payroll for (Company Name) **Body:** Hi (First Name), I know how busy things get, so I will keep this brief. I wanted to share a quick piece of insight. One of the main reasons payroll takes days instead of hours is manual data entry between time-tracking tools and accounting software. Our system integrates directly with platforms like Slack and QuickBooks to eliminate that step entirely. I recorded a short 2-minute video showing exactly how it works in the background. Would you be open to me sending the link over? Best, (Your Name) ## Email 3: The Break-up (Send 5 days later) **Subject:** Closing the loop / Payroll operations **Body:** Hi (First Name), I haven't heard back, so I am going to assume that optimizing payroll is not a top priority for (Company Name) right now, or the timing just isn't right. I will stop reaching out, but if you ever find your team drowning in end-of-month paperwork as you scale, feel free to drop me a note. Wishing you and the team a great rest of the year! Best, (Your Name)