INPUTS: Project management SaaS | Operations Director | Construction | Projects run over budget due to poor coordination | Book a 20-minute demo EMAIL 1 — HOOK (Day 1) Subject A: "Construction projects over budget — what top firms do differently" Subject B: "Is poor coordination costing your firm 15% per project?" Subject C: "Quick question about your project margins" Hi Sarah, most Ops Directors I speak with spend mornings fixing coordination failures from the night before. Our SaaS eliminates that — clients cut overruns by 23% in Q1. Worth 20 minutes to see if it works for your team? Best, Alex. P.S. I can show how Meridian Construction saved $400K last year. EMAIL 2 — VALUE (Day 3) Subject: Re: project margins A 200-person firm reduced budget overruns from 18% to 4% in 90 days. Key: eliminating 3 daily status meetings. How many does your team run per week? EMAIL 3 — SOCIAL PROOF (Day 7) Subject: "Your competitor just switched" Three top construction firms in the region moved to real-time coordination tools last quarter. Teams that adapt hold their margins; teams that wait absorb the losses. EMAIL 4 — OBJECTION HANDLER (Day 12) Objection 1: "We already use spreadsheets" — Reframe: spreadsheets show yesterday's problems; this shows tomorrow's risks. Objection 2: "Too expensive" — Reframe: one prevented overrun pays for 2 years of the tool. Objection 3: "Team won't adopt it" — Reframe: onboarding takes 2 hours; we handle it for you. EMAIL 5 — BREAKUP (Day 18) Subject: "Should I close your file?" Hi Sarah, last note. If overruns aren't a priority this quarter, no problem. If you'd like to see the numbers first, reply "demo" and I'll send a 15-min slot. SEND SCHEDULE: Day 1 → Day 3 → Day 7 → Day 12 → Day 18 A/B TEST: Run Subject A vs B on Email 1 for first 50 contacts.