A. ANGLE BRIEF Priority: keep cost per mile flat while adding a terminal. Trigger: a new terminal means more trucks, more fuel cards and more transactions nobody reviews line by line (assumption). Cost of inaction: leakage grows quietly with fleet size (assumption). Promise: fuel reconciliation in 2 hours a week instead of 9. Why now: the Indianapolis cards are being set up now, so controls are cheapest before habits form (assumption). B. SEQUENCE EMAIL 1 | Day 1 | CTA level 1: interest question Subject A: indianapolis fuel cards Subject B: new terminal, fuel spend Hi {First Name}, Your Indianapolis terminal opened last month. {Specific detail} A new terminal brings a new batch of fuel cards, and nobody has time to match every swipe to a route. That gap is where fuel money leaks. FuelLoop matches card transactions to routes automatically and flags what does not fit. Hartwell Freight (120 trucks) went from 9 hours of weekly reconciliation to 2. Would that be worth a look before Indianapolis ramps up? {Sender Name} EMAIL 2 | Day 4 | same thread as email 1 | CTA level 2: asset for a reply Hi {First Name}, One more thing on fuel controls at a new terminal. When fuel is reviewed only by sampling, a card used off-route can sit unnoticed for weeks. I have a one-page checklist of the fuel-card checks worth running whenever a carrier adds a terminal. Reply "checklist" and I will send it over. {Sender Name} EMAIL 3 | Day 9 | new thread | CTA level 3: 15-minute call Subject A: 9 hours to 2 Subject B: how hartwell cut fuel admin Hi {First Name}, Hartwell Freight runs 120 trucks. Reconciling their fuel cards took 9 hours every week. Today FuelLoop matches each transaction to a route and flags the ones that do not fit. Weekly reconciliation is down to 2 hours, and in the first 60 days they found 3.1% of monthly fuel spend was unmatched. Could we take 15 minutes Tuesday morning or Thursday afternoon to see what your Indianapolis cards would show? {Sender Name} EMAIL 4 | Day 16 | same thread as email 3 | CTA level 4: referral ask Hi {First Name}, I will stop writing after this one. If fuel controls for Indianapolis are not on your list this year, no problem. If someone else owns fuel cards or fleet cost, who should I talk to? {Sender Name} C. CADENCE NOTES (defaults to test, not guarantees) - Send Tuesday to Thursday mornings in the prospect's time zone; compare against your own data after 100 sends. - Stop the sequence the moment anyone replies, including an out-of-office from a human. - Plain text only; warm up any new sending domain before this goes out. Check: E1 72 / E2 51 / E3 70 / E4 35 words | banned words 0 | invented facts 0