# B2B Cold Email Sequence ## Email 1: The Hook Subject: retail shift calculations Hi {{first_name}}, I noticed you are leading the HR team at {{company_name}}. Managing shift workers in retail usually means someone on your team is spending 15+ hours a week just manually calculating overtime and holiday pay. We built an Automated Payroll Software specifically to eliminate that bottleneck, integrating directly with your existing time-clocks to run payroll in under an hour. Are you open to a quick chat to see how we are saving other retail HR teams a full day of work every week? Best, (Your Name) ## Email 2: The Value Add Subject: Re: retail shift calculations Hi {{first_name}}, Just bubbling this up. I know manual overtime calculations are a massive headache at the end of every month. Recently, we helped another mid-sized retail chain cut their payroll processing time by 85%, completely eliminating human error in their overtime payouts using our automated system. Is this something on your radar to improve this quarter? Best, (Your Name) ## Email 3: The Break-up Subject: Closing the loop Hi {{first_name}}, I haven't heard back, so I will assume automating your shift calculations isn't a priority for {{company_name}} right now. I won't clutter your inbox anymore, but please feel free to reach out if you ever want to get those 15 hours a week back. Best, (Your Name)