Sector/Subject: Manufacturer of Steel Mills Objective: To understand the factors that influence steel executives' decision making and identify potential strategies to improve sales. Target Audience: Steel Executives with decision-making power Questions: Question Strongly Agree Agree Neutral Disagree Strongly Disagree Open-Ended Answer Q1. Price is the most important factor when purchasing steel mills. Q2. Quality is more important than price when purchasing steel mills. Q3. Reputation is a significant consideration when purchasing steel mills. Q4. Customer service is an important factor in the decision-making process. Q5. The availability of spare parts is an essential consideration when purchasing steel mills. Q6. Offering customization options can increase sales. Q7. Steel executives prefer to purchase from manufacturers with a strong online presence. Q8. Timely delivery is a critical factor in the decision-making process. Q9. Steel executives are more likely to purchase from manufacturers with environmentally friendly practices. Q10. Steel executives are willing to pay more for higher quality and advanced technology. The survey aims to gather quantitative data from steel executives regarding their decision-making process when purchasing steel mills. The questions are designed to identify potential issues in the products, services, and marketing of the company, such as price, quality, reputation, customer service, spare parts availability, customization, online presence, delivery, environmental practices, and advanced technology. The survey data can then be analyzed to identify patterns and trends, and potential strategies can be developed based on the findings to improve sales. To ensure a high response rate, the survey should be made simple and easy, and incentives or rewards can be offered for completing the survey. Personalizing the survey by addressing respondents by name and including a brief introduction that explains the purpose of the survey and how the data will be used can also increase the response rate and collect valuable insights from the target audience.