STEP 1 — SEGMENT ANALYSIS - Attended: Interested, needs a reason to act. Angle: "Ready to cut chaos?" - No-show: Curious but busy. Angle: "Here's what you missed." - Engaged: Asked questions. Angle: "Let's continue the conversation." - Passive: Watched silently. Angle: "Here's the 1 thing to remember." STEP 2 — 5-EMAIL SEQUENCE - Email 1 (Day 0): Attended: "Thanks for joining. Here's the recording." No-show: "Sorry we missed you. Here's the recording." - Email 2 (Day 2): Attended: "3 key insights from the webinar." No-show: "The 3 insights everyone is talking about." - Email 3 (Day 5): Attended: "How TechCorp cut tool chaos by 40%." No-show: "How TechCorp cut tool chaos by 40%." - Email 4 (Day 8): Attended: "Still thinking about it? Here's the ROI." No-show: "Still curious? Here's the ROI." - Email 5 (Day 12): Attended: "Last chance: book a demo." No-show: "Last chance: get the recording + demo." STEP 3 — SUBJECT LINE TESTING - Email 1: "Thanks for joining" (curiosity), "Recording inside" (urgency), "200+ attended" (social proof) - Email 2: "3 key insights" (curiosity), "What you missed" (urgency), "Top takeaways" (social proof) STEP 4 — CONVERSION PLAYBOOK - Day 0: Send Email 1. Post recording on LinkedIn. - Day 2: Send Email 2. Share insights on LinkedIn. - Day 5: Send Email 3. Share case study. - Day 8: Send Email 4. Share ROI model. - Day 12: Send Email 5. Final reminder. STEP 5 — CONVERSION SCORE Reply: 8/10. Conversion: 8/10. Improvement: Add a "book a demo" link in every email.