EMAIL BF-1 - 3 DAYS BEFORE SALE: THE TEASER Send: November 26 Subject Lines: A: Something's coming to Ember & Co. this Friday B: Your home is about to smell incredible C: We've been planning something all year, [NAME] Body: Hey [NAME], We have been quietly planning something for months. This Friday, we're making it available to you — and it is the most generous thing we do all year. We're not going to give away the details yet. But if you have had your eye on anything from our collection, or if you have been waiting for the right moment to stock up on your favourites — this Friday is the moment. Mark your calendar. Watch your inbox Friday morning. Something warm is coming your way. — The Ember & Co. Team --- EMAIL BF-2 - DAY BEFORE: THE PREVIEW Send: November 28 Subject Lines: A: Tomorrow: 30% off everything at Ember & Co. B: It's almost time — here's what's happening tomorrow C: The Ember & Co. Black Friday offer — revealed Body: Hey [NAME], Tomorrow is the day. Starting Friday morning, every single candle across the entire Ember & Co. collection is 30% off. No exclusions, no complicated codes — just the biggest discount we offer all year, automatically applied at checkout. And because we wanted to make it even more special: every order over $60 includes a free gift candle from our seasonal collection — the one we usually only offer in our gift sets. This is the one sale we run all year at this level. We built it for the people who love what we make and have been waiting for the right moment. Set a reminder for tomorrow morning. It opens at 9am. — The Ember & Co. Team --- EMAIL BF-3 - SALE DAY MORNING: DOORS OPEN Send: November 29, morning Subject Lines: A: 30% off everything — Ember & Co. Black Friday is LIVE B: It's here. 30% off. Free gift over $60. C: Black Friday at Ember & Co. — shop now before it sells out Body: Hey [NAME], It is here. Ember & Co. Black Friday is live right now — 30% off every candle in the collection, automatically applied at checkout. No code needed. [SHOP 30% OFF NOW →] If you're not sure where to start, our most-loved candle this season is [PRODUCT PLACEHOLDER — e.g., the Cedarwood & Amber Collection]. It's what most of our regulars stock up on first when the sale opens — and it goes quickly. Do not forget: every order over $60 includes a free seasonal gift candle, added automatically. No extra steps. Sale ends Monday at midnight. After that, full price returns and the free gift offer closes. [SHOP THE FULL COLLECTION →] — The Ember & Co. Team --- EMAIL BF-4 - SALE DAY AFTERNOON: SOCIAL PROOF PUSH Send: November 29, afternoon Subject Lines: A: People are loving this — and stocking up fast B: Here's what's flying off the shelves today C: The Ember & Co. bestsellers this Black Friday Body: Hey [NAME], A few hours into our Black Friday sale and we are hearing from so many of you. [SOCIAL PROOF PLACEHOLDER — e.g., "This is my third year ordering on Black Friday. The Vanilla & Tobacco set is always first in my cart." — Sarah M.] Right now the most popular choices are [PRODUCT 1 PLACEHOLDER] and [PRODUCT 2 PLACEHOLDER] — if those are on your list, now is the time. A reminder: every order over $60 gets a free seasonal gift candle added automatically. If you're buying for yourself and someone else, this is the easiest way to make sure you both get something beautiful. 30% off everything, through Monday midnight. [SHOP BEFORE IT SELLS OUT →] — The Ember & Co. Team --- EMAIL BF-5 - PENULTIMATE DAY: MID-SALE CHECK-IN Send: November 30 Subject Lines: A: Last day before Ember & Co. Black Friday ends B: 30% off ends tomorrow — just a reminder C: Still on the fence? Read this. Body: Hey [NAME], The Ember & Co. Black Friday sale ends tomorrow at midnight. 30% off the full collection. Free gift candle with orders over $60. This is the last full day to take advantage. If you've been thinking about it and haven't pulled the trigger yet, here's what we hear most often from people who wait: "I wish I'd ordered sooner before the ones I wanted sold out." Candles make the best gifts — for other people and for yourself. Our gift-ready packaging means everything arrives ready to give. One more day. After midnight tomorrow, everything returns to full price. [SHOP BEFORE TOMORROW →] — The Ember & Co. Team --- EMAIL BF-6 - FINAL HOURS: CLOSE Send: December 1, 8pm Subject Lines: A: Tonight only — 30% off ends at midnight B: Last chance. Ember & Co. sale closes at midnight. C: 4 hours left. After that, full price. Body: Hey [NAME], Four hours left. At midnight tonight, 30% off ends and full prices return. The free gift with orders over $60 closes too. Your home deserves a candle that makes every room feel like a place you want to be. [SHOP NOW — CLOSES AT MIDNIGHT →] — The Ember & Co. Team P.S. After midnight, this offer is gone. No exceptions. Segment your list and send Emails BF-3 through BF-6 to non-openers with different subject lines since this alone can increase revenue 20 to 30 percent.