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Curriculum Plan: Selling and Implementing AI Chatbots for the Tech/Software Industry (Intermediate Level)
Overview
This training program is designed for sales and technical professionals in the tech/software industry who have a basic understanding of AI concepts. The program will enhance their skills in effectively selling and implementing AI chatbot solutions to clients. It will focus on technical understanding, client engagement, product demonstration, and hands-on implementation practices.
Module 1: Introduction to AI Chatbots and Market Landscape
Duration: 2 hours
Learning Objectives:
Understand the basics of AI chatbot technology and its key functionalities.
Analyze current market trends, demand, and industry use cases.
Identify the benefits of implementing AI chatbots for businesses.
Core Content:
Overview of AI and machine learning concepts.
Types of chatbots: rule-based vs. AI-powered.
Market analysis: industries benefiting from chatbots.
Recommended Activities:
Interactive lecture with real-world examples.
Case studies on successful AI chatbot implementations.
Group discussions on how chatbots can address industry-specific challenges.
Evaluation Method:
Quiz to test understanding of AI chatbot fundamentals and market landscape.
Module 2: Understanding Client Needs and Positioning Chatbot Solutions
Duration: 3 hours
Learning Objectives:
Learn techniques for understanding client pain points and requirements.
Develop strategies to position AI chatbots as a solution to those needs.
Master client engagement and consultation skills.
Core Content:
Gathering client requirements: conducting effective needs analysis.
Value proposition: aligning chatbot capabilities with client needs.
Communication techniques for building client confidence.
Recommended Activities:
Role-playing client consultations.
Workshops on crafting customized sales pitches.
Video demonstrations of successful client engagements.
Evaluation Method:
Mock client presentation with feedback from peers and trainers.
Module 3: Technical Deep Dive – Features, Integration, and Customization
Duration: 4 hours
Learning Objectives:
Gain a deeper understanding of the technical architecture of AI chatbots.
Learn how to customize chatbots to fit specific business requirements.
Understand the process of integrating chatbots with existing systems.
Core Content:
Technical architecture: NLP, machine learning models, data sources.
Customization: building conversational flows, training data, and APIs.
Integration with CRM, ERP, and other systems.
Recommended Activities:
Hands-on workshop on creating a basic chatbot.
Step-by-step integration exercise with a demo CRM system.
Troubleshooting and debugging practice sessions.
Evaluation Method:
Practical test to set up and customize a chatbot.
Peer reviews of chatbot performance and integration efficiency.
Module 4: Effective Selling Techniques for AI Chatbots
Duration: 3 hours
Learning Objectives:
Develop effective sales strategies for AI chatbots.
Learn how to demonstrate chatbot capabilities and ROI to clients.
Handle client objections and close deals effectively.
Core Content:
Sales techniques for tech products.
Live demonstrations: showcasing chatbot features.
Negotiation strategies and objection handling.
Recommended Activities:
Sales pitch competition with live demonstrations.
Client objection simulation: real-time scenarios.
Workshop on creating persuasive sales collateral (e.g., brochures, presentations).
Evaluation Method:
Live sales pitch assessment.
Feedback from trainers on presentation and engagement skills.
Module 5: Post-Sales Implementation and Support
Duration: 2 hours
Learning Objectives:
Understand the process of deploying AI chatbots for clients.
Learn how to offer post-sales support and maintenance.
Develop skills to monitor chatbot performance and client satisfaction.
Core Content:
Deployment best practices: data privacy, testing, and monitoring.
Post-deployment support: updating, maintaining, and scaling chatbots.
Analyzing performance metrics and improving chatbot effectiveness.
Recommended Activities:
Simulation of chatbot deployment process.
Case study on chatbot performance optimization.
Group discussions on common implementation challenges and solutions.
Evaluation Method:
Written assessment on deployment and support strategies.
Performance review of a deployed chatbot simulation.
Final Assessment and Certification
Duration: 1 hour
Learning Objectives:
Ensure participants have a comprehensive understanding of AI chatbots and sales techniques.
Validate their ability to consult, sell, and implement chatbot solutions.
Core Content:
Overview and recap of all modules.
Evaluation Method:
Final practical exam: complete a client consultation, chatbot customization, and sales presentation.
Certification based on overall performance.