Proposal for Riverstone Dental SEO Content Strategy & Monthly Blog Writing Introduction Riverstone Dental is losing new patients to competitors before they ever walk through the door — not on the quality of care, but on search rankings. When someone in your area searches for a dentist, competing practices are showing up first. This proposal outlines a content strategy built to change that. Understanding Your Goals Right now, Riverstone Dental ranks below competitors for the local search terms that matter most — the searches from people actively looking for a dentist nearby. Every month this continues, a predictable pattern repeats: local patients search, competitors appear first, and those patients book with someone else before Riverstone Dental is even part of the consideration. This isn't a one-time missed opportunity. It compounds. Competitors ranking above you continue building search authority and collecting more patient reviews and content signals, which makes the gap harder to close the longer it's left alone. The practical cost is new patient inquiries that never reach your front desk — not because of anything happening in the office, but because of what's missing online before a patient ever gets that far. Proposed Approach Phase 1: Local SEO & Content Audit (Month 1) Audit current site content, local search rankings, and competitor positioning Identify the specific local search terms Riverstone Dental should be ranking for Build a prioritized content roadmap based on real patient search intent (procedure questions, "near me" searches, cost and insurance questions) Phase 2: Monthly Blog Content Production (Ongoing) Write SEO-optimized blog posts each month targeting priority local and service-related search terms Structure each piece around real patient questions to build search visibility and patient trust simultaneously Optimize every post for on-page SEO: titles, meta descriptions, internal linking, and local relevance Phase 3: Tracking & Iteration (Ongoing, Monthly Reporting) Track keyword rankings and organic traffic month over month Report on what's gaining traction in plain terms Adjust the content roadmap based on actual performance data, not assumptions Why Our Agency We've solved this exact problem before. For a similar local healthcare client facing the same local-search visibility gap, we increased organic traffic by 40% in six months using this same approach — targeted content built around local search intent, executed consistently over time. That result didn't come from one-off content. It came from treating SEO content as a compounding asset: each month's work builds on the last, which is exactly the structure we're proposing here. What's Included Each month of this engagement includes: Ongoing local keyword and competitor tracking One SEO-optimized blog post researched and written around a priority patient search term On-page SEO optimization for every published piece A monthly performance report covering rankings and traffic trends Roadmap adjustments based on what the data shows Month one additionally includes the full local SEO and content audit that sets the strategic direction for everything after it. Pricing & Timeline Investment: $1,800/month Minimum engagement: 3 months SEO ranking movement takes time to materialize and compound — the 3-month minimum reflects the runway needed to execute the strategy properly and start seeing real shifts in local search visibility, not a partial or rushed version of the work. Next Steps The next step is a 20-minute call to walk through this plan and answer any questions. Does sometime next week work for you? We're glad to work around your schedule.