INPUT BRIEF: Redesign our 12-page company website, move it from WordPress to something modern, connect the contact form to our CRM, and make it rank better on Google RATES: Freelance web developer, 65 EUR/hour, usually 3-4 week projects TIMELINE: They want it live in 5 weeks, before a trade fair RISKS: They have no content ready, three people on their side give feedback, and 'rank better on Google' has no definition OUTPUT (Claude Sonnet, unedited (excerpt: price, timeline and risk sections omitted from this preview)) ## Scope summary You'll get a redesigned, modern-platform version of your 12-page website (migrated off WordPress), your contact form connected to one CRM, and technical on-page SEO applied across all pages — for a fixed EUR 8,125, live within 5 weeks of kickoff, provided your content and a single round of consolidated feedback arrive on the dates below. ## In scope | Deliverable | Boundary (countable) | Accepted when | |---|---|---| | Website design | 12 page designs, 2 rounds of revision total across the set | You approve all 12 designs in writing | | Website build | 12 pages built and responsive on desktop, tablet, mobile on the agreed platform, 2 rounds of revision post-build | Pages live on staging match the approved designs | | Content migration | Existing text and images moved from the current WordPress pages into the new 12 pages (no new copywriting) | Migrated content on staging matches the source pages | | Contact form → CRM integration | 1 form, 1-way data push (submission → CRM) to 1 named CRM, tested with 10 sample submissions | 10 test submissions all appear correctly in the CRM | | Technical on-page SEO | Meta titles/descriptions, heading structure, image alt text, XML sitemap, robots.txt, and a page-speed baseline check, applied to all 12 pages | Google Search Console shows all 12 pages indexed with no critical errors | | Launch | 1 go-live event, DNS cutover, checked on 3 major browsers | Site is live on your production domain and passes the browser check | ## Out of scope - **New copywriting** for any page (you mentioned content isn't ready) — quoted per page once you confirm you need it, or you supply it per the timeline below - **Ranking guarantees or ongoing SEO work** (keyword strategy, backlinks, content campaigns) — offered afterward as a monthly retainer, quoted separately - **A 3rd+ revision round** on design or build — billed at EUR 65/hour - **Any integration beyond the one named CRM** (e.g. analytics platforms, marketing tools, a second CRM) — quoted once the target system is confirmed - **Website maintenance or hosting after launch** — offered as a monthly retainer, quoted separately - **Multi-language content** — quoted separately - **Custom photography or illustration** — quoted separately, or supplied by you - **Feedback from more than one consolidated source per round** — see Risks below; reconciling conflicting feedback from multiple stakeholders beyond the single point of contact is billed at EUR 65/hour ## Change requests Anything not listed under "In scope" — an extra page, an extra revision round, a new integration — is a change request: email me what you need and I'll reply within 2 business days with a price and any effect on the launch date; I only start on it once you confirm that reply in writing, since it may move the date past your trade fair. *Email template:* "Hi [Name], I'd like to request: [change] — please confirm the price and any impact on the launch date." ## Questions before I send this 1. Which platform should the site move to — do you have a preference, or is that mine to recommend? 2. Which CRM are you using, and do you know if it has an API, webhook, or Zapier-style integration available? 3. Who is the single point of contact who will consolidate feedback from the three reviewers? 4. What would "rank better on Google" mean to you in practice — specific keywords, overall traffic, or just a technically healthy site? Do you have Search Console or Analytics access to share? 5. Can you confirm the trade fair date, and confirm you can deliver final content by the end of Week 1? This is a business proposal, not legal advice.