1. SITUATION You are doing about $60k/month on Amazon US, but ACOS has climbed from 24% to 38% in three months. Every time you raise budgets, spend goes up but sales don't. You are also checking and managing the ads yourself between everything else, and you don't have time to check search terms every week. You want it handled by someone who does this all day. 2. THE OUTCOME Within 90 days, the target is to bring ACOS materially down from 38% while keeping ad spend productive, with weekly search-term, bid, and negative-keyword decisions handled for you. 3. SCOPE Included - Full Amazon PPC account audit. - Campaign and keyword structure review. - Bid review and adjustment. - Weekly search-term analysis. - Weekly negative-keyword optimization. - Budget allocation based on performance. - Identification of wasted spend. - Identification of keywords and campaigns that deserve more spend. - Campaign restructuring where needed. - Weekly PPC optimization from week 3. - Monthly performance report. - Clear summary of what changed and why. Not included - Amazon listing copywriting or listing redesign. - Product photography or A+ Content. - Organic ranking work outside PPC. - New product launches unless separately agreed. - Amazon account management outside advertising. - Sales or ACOS guarantees. 4. HOW IT RUNS Weeks 1-2 — Audit and restructure We review the account, campaigns, search terms, bids, budgets, negatives, and spend patterns. We identify where the 38% ACOS is coming from and restructure the areas that need fixing. You need to supply: Amazon Ads account access and the required advertising permissions. If access is delayed, the audit timeline moves with it. Week 3 onward — Weekly optimization We review search-term performance, adjust bids, add negative keywords, move budget toward stronger opportunities, and cut waste. You do not need to check the account every week. Monthly — Performance report You receive a monthly report covering spend, sales, ACOS, key changes, and the actions for the following month. 5. INVESTMENT $1,500/month retainer. Three-month minimum. Paid monthly in advance. The first two weeks cover the audit and restructure, followed by weekly optimization from week 3. At the current $60k/month revenue level, the difference between 24% and 38% ACOS represents a significant amount of additional advertising cost. The fee is for taking that work off your plate and working to recover efficiency. 6. WHY US We cut a supplements brand's ACOS from 41% to 26% in 90 days while keeping ad spend at the same level. We currently manage 11 Amazon advertising accounts. That is the work we are proposing to take off your plate. 7. THREE OBJECTIONS "$1,500 a month is expensive." The comparison is not $1,500 versus doing nothing. It is $1,500 versus continuing to pay for inefficient spend while spending your own time managing it. "What if ACOS doesn't come down?" There is no guaranteed ACOS number. The first two weeks establish what is causing the waste, and the following weeks apply consistent bid, search-term, negative-keyword, and budget decisions against it. "I can manage the ads myself." You already are. The issue is that you do not have time to check search terms every week. This engagement removes that recurring job from your schedule and puts it on a team managing 11 Amazon ad accounts. 8. NEXT STEP Grant Amazon Ads account access by September 7, 2026 so the audit can begin and the first two-week restructure can start.