Example input
[Client's Name] = Louis-Olivier
[Project] = Video Trifecta Strategy, including the creation of a Brand Message Video, Video Testimonials, and Short-Form Video Content.
Example output
In the heart of Laval, Quebec, hypnotherapist Louis-Olivier Lorrain was on a mission. His practice, Lorrain Hypnose, was dedicated to helping people manage stress, anxiety, and change harmful habits or behaviors through the power of hypnotherapy. But Louis-Olivier wanted to reach more people, to increase his brand awareness and grow his client base. That's where we came in.
Our journey with Louis-Olivier began with a clear goal: to develop a video marketing strategy that would amplify his brand and increase conversions on his website. We proposed a unique approach, a video selling system we called the Video Trifecta.
The first part of the trifecta was a brand message video. This two-minute introduction served as the first touchpoint between Louis-Olivier and his audience, showcasing the who, why, what, and how of his practice.
Next, we crafted video testimonials, capturing the transformative experiences of three of Louis-Olivier's clients. Each story was a compelling narrative, but condensing these rich journeys into one-minute videos presented a challenge. Our solution was to create variations of each testimonial, highlighting different aspects of their stories. These variations were then used as Facebook ads, driving traffic back to Louis-Olivier's website and significantly reducing customer acquisition costs.
The final piece of the trifecta was a series of short-form video content for social media. These snippets, derived from the longer videos, served as teasers, drawing viewers back to the website and the full video sales system.
The results were impressive. Before our collaboration, Louis-Olivier was seeing around 15 clients per week. Our target was to increase this to 25 clients per week. Within three months, we had exceeded this goal, with Louis-Olivier seeing up to 30 clients per week.
But our journey didn't stop there. With the first phase complete, we moved to the second phase: Going Offense. This phase involved creating regular social media content to grow and nurture Louis-Olivier's audience. We developed educational content, sharing tips and tricks on managing anxiety and boosting confidence through hypnotherapy. This strategy not only increased Louis-Olivier's following but also ensured a steady stream of traffic to his website.
The third phase of our project was a direct response to Louis-Olivier's success. With his calendar fully booked, he wanted to find a way to help more people. Together, we developed a course on overcoming anxiety using self-hypnosis. Louis-Olivier shared his expertise, teaching students how to harness the power of their subconscious to make positive changes in their lives.
Our journey with Louis-Olivier was one of innovation, adaptation, and success. Through strategic video marketing and content creation, we were able to increase his brand awareness, grow his client base, and extend his reach through an online course. It's a testament to the power of a well-executed strategy and a client who is truly dedicated to making a difference in people's lives.