1. Executive Burnout Coach Strategic Positioning Summary: Positions the coach as the specialist executives turn to when they're succeeding on paper but unsustainable in practice — filling the gap between generic wellness content and clinical burnout treatment. Entry Offer — "Performance Reset Session" ($295, single 90-min session): Diagnostic deep-dive producing a personalized burnout risk map and 3 immediate interventions. Low-risk entry point converting skeptical, time-poor executives. Objection "I don't have time for coaching" is handled by framing this as a single, high-leverage session, not an ongoing commitment. Core Offer — "Sustainable Performance Program" ($4,500, 12 weeks, hybrid 1:1 + biweekly group pod): The signature method delivered as a structured program with peer accountability. Priced against the cost of one more burnout-driven bad decision or turnover event. Objection "will this actually stick" is countered with the group pod's ongoing accountability structure. Premium Offer — "Executive Performance Partner" ($18,000/year, quarterly intensives + monthly 1:1 + async support): Retainer-style relationship for VPs anticipating a promotion or major transition. Value-stacked against executive coaching industry norms ($30K+/year) and framed as insurance against a costly derailment. Upgrade Paths: Reset Session → Program (structured 2-week follow-up offer); Program graduates get first access to Partner tier at cohort close. Differentiation Checklist: Signature diagnostic framework, group pod IP, capacity-capped exclusivity. Implementation Notes: Build the Reset Session first — it validates demand and feeds the Program pipeline with warm leads.