Got it. I’ll keep this **human, curious, and conversation-first**—the kind of DM that gets replies without triggering defenses. --- ## ✅ Main Cold DM (Primary Message) > Hey **{{Name}}**, quick question— > I came across **{{Brand}}** and noticed you’re scaling pretty aggressively. > > A lot of brands I talk to in the **$50k–$500k/mo** range are hitting a wall where Facebook ads *technically work*, but performance feels inconsistent and harder to trust week-to-week. > > Curious—are ads feeling predictable for you right now, or more like a constant “tweak and hope” situation? Why this works: * Personal, not flattery-heavy * Calls out a **specific pain point** they already feel * No pitch, no CTA pressure * Ends with an easy, low-effort reply --- ## 🔁 Two Alternative Opening Lines (Swap into the first line) **Option 1 (Observation-based):** > Hey **{{Name}}**, saw you’re running paid traffic for **{{Brand}}**—quick curiosity-driven question for you. **Option 2 (Peer insight angle):** > Hey **{{Name}}**, random but relevant—been talking with a few ecom owners lately and your brand popped up while I was researching. Both feel natural and non-automated without over-personalizing. --- ## ⏰ Follow-Up Message (If No Reply After 48 Hours) > Hey **{{Name}}**, totally fine if now’s not the right time—just didn’t want this to get buried. > > Out of curiosity, what’s *currently* the hardest part of Facebook ads for you right now—creative, scaling, or keeping ROAS stable? Why this works: * Polite, non-needy * Reframes the convo around *their* challenge * Gives them multiple easy reply options --- ## 🛑 Reply to Handle “I’m Not Interested” > No worries at all—appreciate the reply. > > Before I bow out completely, quick one: is it more that ads are already dialed in, or just not a priority right now? This does three things: * Respects their boundary * Keeps the door open without pushing * Often reactivates the conversation with context --- ## Pro Tip (From Experience Closing via IG DMs) Don’t pitch until **they describe a problem in their own words**. Once they do, your close becomes a continuation—not a sell. If you want, I can: * Customize this for **fashion / beauty / supplements** * Write the **next 3 messages** that convert replies into booked calls * Adapt this for **cold story replies** (even higher response rates) Just tell me 👀