THE ANGLE The job ad says retention has become a budget line but nobody owns it yet, which opens a two to four month window where the Klaviyo account has no proprietor. The bet is selling the fact that the future hire will lose their first month doing the audit themselves. EMAIL 1 Subject: your retention hire Saw the retention marketer opening. Whoever you hire spends their first month auditing the Klaviyo account before touching anything new. That month is usually where the revenue quietly goes. I do that audit as a project, before the hire lands. Flows rebuilt, so the new person inherits a working account instead of a cleanup job. Last one was a haircare brand: welcome flow rebuild, abandoned cart revenue up 34 percent in six weeks. Does anyone own retention today, or is it the ads person doing it on the side? Word count: 88 EMAIL 2 Subject: the replenishment gap Most skincare accounts I open have no replenishment flow. A serum runs out at week eight and nobody emails until the next campaign blast, so the reorder happens on Amazon, or not at all. Sometimes it is there and firing on the wrong interval, which is worse, because it looks handled. I rebuild these as fixed-scope projects. Worth me checking what yours currently does? Word count: 63 EMAIL 3 Subject: parking this I will stop here. You are mid-hire and this is not the week for it. If the new retention person lands and the account turns out to be a mess, that is usually the right moment for an outside audit anyway. Should I check back once they are in seat, or leave it? Word count: 49 DELIVERABILITY CHECK Nothing serious. Two minor points. The result figure is written as 34 percent rather than with a symbol, which is deliberate. It is the only element in the first touch that reads like a pitch. If your sending domain is young, cut the proof line from email 1 and hold it for email 2. The word audit is harmless in ecommerce but is lightly flagged in finance contexts. No replacement needed here. No link, no attachment and no tracking pixel in email 1, which matters more than any word choice. WHAT TO CHANGE IF IT FAILS If no opens: at this length the subject is rarely the problem. Check domain warmup, from-name formatting, and daily volume first. If the infrastructure is clean, replace your retention hire with a literal fragment from their job ad, which proves you read it. If opens but no replies: the question in email 1 implicitly asks them to admit nobody owns retention, which is expensive to answer for a stranger. Switch to who is minding Klaviyo until they start, which lets them off the hook. And build email 2 from a real observation of their account: join their list, buy something, and describe what you did or did not receive.